{"id":1103,"date":"2008-01-03T20:20:37","date_gmt":"2008-01-03T12:20:37","guid":{"rendered":"http:\/\/blog.ndsc.tw\/?p=1103"},"modified":"2008-01-03T20:20:37","modified_gmt":"2008-01-03T12:20:37","slug":"%e3%80%90%e6%9e%97%e5%a4%a9%e7%a5%a5%e5%b0%88%e6%96%87%e3%80%91%e5%89%b5%e9%80%a0%e5%8f%b0%e7%81%a3%e6%96%b0%e5%83%b9%e5%80%bccreating-new-value-for-taiwan","status":"publish","type":"post","link":"http:\/\/blog.ndsc.tw\/?p=1103","title":{"rendered":"\u3010\u6797\u5929\u7965\u5c08\u6587\u3011\u5275\u9020\u53f0\u7063\u65b0\u50f9\u503cCreating New Value for Taiwan"},"content":{"rendered":"

\u300a\u5ed6\u662d\u660c\u63a8\u85a6\u300b\u6797\u5929\u7965\u535a\u58eb\u73fe\u4efb\u4e2d\u83ef\u6c11\u570b\u4e2d\u5c0f\u4f01\u696d\u7d93\u71df\u8f14\u5c0e\u5c08\u5bb6\u5354\u6703\u526f\u7406\u4e8b\u9577\uff0c\u4e5f\u662f\u53f0\u7063\u793e\u5340\u85dd\u8853\u8207\u4eba\u6587\u767c\u5c55\u5354\u6703\u7406\u4e8b\uff0c\u6211\u5011\u65b0\u5f0f\u6a23\u667a\u6167\u5712\u5340\u4eab\u5b78\u6559\u80b2\u7db2\u4e4b\u7279\u7d04\u8b1b\u5e2b\u53ca\u8aee\u8a62\u9867\u554f\uff0c\u6797\u8001\u5e2b\u9577\u5e74\u7814\u7a76\u54c1\u724c\uff0c\u4e26\u4ee5\u5c08\u8ad6\u69ae\u7372\u4e2d\u83ef\u6c11\u570b\u7ba1\u7406\u9867\u554f\u5354\u6703\u4f01\u7ba1\u8ad6\u6587\u9996\u734e\uff0c\u540c\u6642\u7372\u9078\u70ba\u4e2d\u83ef\u6c11\u570b\u9867\u554f\u6977\u6a21\uff0c\u611f\u8b1d\u6797\u535a\u58eb\u9577\u671f\u8207\u672c\u516c\u53f8\u5408\u4f5c\uff0c\u64d4\u4efb\u54c1\u724c\u884c\u92b7\u4e4b\u8b1b\u5ea7\u9867\u554f\uff0c\u63d0\u4f9b\u672c\u516c\u53f8\u6703\u54e1\u54c1\u724c\u7d93\u71df\u4e4b\u6307\u5c0e\u3002\u4eca\u5e74\u9678\u7e8c\u5c07\u6709\u4e00\u7cfb\u5217\u6709\u95dc\u54c1\u724c\u7d93\u71df\u4e4b\u8ab2\u7a0b\u5373\u5c07\u63a8\u51fa\uff0c\u8acb\u8b80\u8005\u5e38\u4e0a\u4eab\u5b78\u6559\u80b2\u7db2\u67e5\u8a62\u76f8\u95dc\u8a0a\u606f\u8207\u8b1b\u5e2b\u5011\u4e4b\u6587\u7ae0\u3002<\/span><\/p>\n

\u53f0\u7063\u7d93\u6fdf\u767c\u5c55\u8b8a\u9077\u5f9e\u4ee5\u5f80\u7684\u8fb2\u696d\u7d93\u6fdf\u3001\u5de5\u696d\u7d93\u6fdf\u767c\u5c55\u5230\u670d\u52d9\u696d\u7d93\u6fdf\uff0c\u6839\u64da\u7d71\u8a08\u52302006\u5e74\u5e95\u670d\u52d9\u696d\u7d93\u6fdf\u5df2\u8d85\u904e\u53f0\u7063GDP\u7e3d\u503c76%\uff0c21e\u6642\u4ee3\u8981\u505a\u597d\u670d\u52d9\u696d\u7d93\u6fdf\uff0c\u52e2\u5fc5\u8981\u6574\u5408\u9ad4\u9a57\u7d93\u6fdf\u3001\u77e5\u8b58\u7d93\u6fdf\u8207\u670d\u52d9\u7d93\u6fdf\uff0c\u6574\u5408\u80fd\u7522\u751f\u52a0\u503c\u7684\u7d9c\u6548\u8207\u529b\u91cf\u3002<\/span><\/span><\/p>\n

<\/span> <\/p>\n

\u3010\u601d \u8003\u3011\u53f0\u7063\u7684\u7d93\u6fdf\u529b\u82e5\u80fd\u6574\u5408\uff1a<\/span><\/span><\/p>\n

     <\/span>\u77e5\u8b58\u7d93\u6fdf\uff08\u77e5\u8b58\u8166\u529b\uff09<\/strong>\uff0b\u9ad4\u9a57\u7d93\u6fdf\uff08\u6545\u4e8b\u529b\u3001\u611f\u53d7\u529b\uff09<\/strong>\uff0b\u670d\u52d9\u7d93\u6fdf\uff08\u670d\u52d9\u529b\uff09<\/strong>\uff1d\uff1e\u6703\u5275\u65b0\u4e26\u6574\u5408\u51fa\u4ec0\u9ebc\u65b0\u7d93\u6fdf\u3001\u65b0\u529b\u91cf\uff1f<\/span><\/p>\n

    <\/span>\u82f1\u570b\u5f9e1997\u5e74\u5de5\u9ee8\u4e0a\u4efb\u5f8c\u958b\u59cb\u63a8\u5ee3\u6587\u5316\u5275\u610f\u7522\u696d\uff0c\u5c07\u5275\u610f\u7522\u696d\u8996\u70ba\u7d93\u6fdf\u767c\u5c55\u7684\u91cd\u5fc3\uff0c\u7522\u503c\u5f9e\uffe16\u5104\u82f1\u938a(1997\u5e74)\uff0c112\u5104\u82f1\u938a\uff082002\u5e74\uff09\uff0c\u76f4\u5230\u73fe\u5728\u7684850\u5104\u82f1\u938a\uff082006\u5e74\uff09\uff0c\u5149\u662f\u502b\u6566\u5730\u5340\uff0c\u5c31\u7522\u751f\u4e86210\u5104\u82f1\u938a\u7684\u7522\u503c\uff0c\u8a0852.5\u842c\u4eba\u70ba\u5275\u610f\u7522\u696d\u800c\u52aa\u529b\u3002<\/span><\/p>\n

    <\/span>\u53f0\u7063\u82e5\u4e0d\u4f5c\u653f\u6cbb\u5167\u8017\uff0c\u800c\u662f\u671d\u63d0\u5347\u570b\u5bb6\u5f62\u8c61Taiwan Image\u505a\u52aa\u529b\uff0c\u5247\u61c9\u601d\u8003\u4e0b\u5217\u7684\u6b63\u5411\u56e0\u5b50\uff1a<\/span><\/p>\n

1.  <\/span><\/span><\/span>\u601d\u8003\u4f01\u696d\u7af6\u722d\u529b\u65e9\u671f\u5f9e1980\u5e74\u4ee3\u7684\u300c\u54c1\u8cea\u300d\uff0c\u52301990\u5e74\u4ee3\u7684\u300c\u4f01\u696d\u518d\u9020\u300d\uff0c\u518d\u52302000\u5e74\u4ee3\u7684\u300c\u901f\u5ea6\u8207\u5275\u65b0\u300d\uff0c 21e \u6642\u4ee3\u4f01\u696d\u7af6\u722d\u529b\u66f4\u61c9\u662f\u4f86\u81ea\u65bc\u54c1\u724c\u529bBranding \uff0b \u667a\u8ca1\u529bIPR \uff0b \u670d\u52d9\u529bService<\/strong>\u7684\u4e09\u529b\u6574\u5408\u3002<\/span><\/span><\/p>\n

2.  <\/span><\/span><\/span>\u53f0\u7063\u4e2d\u5c0f\u4f01\u696d\u6578124.4\u842c\u5bb6\uff082006\u5e74\uff09\uff0c\u4f54\u4f01\u696d\u5bb6\u657897.77\uff05\uff0c\u53f0\u7063\u7684\u7af6\u722d\u529b\u4f86\u81ea\u65bc\u4e2d\u5c0f\u4f01\u696dSEMs<\/strong>\u53ca\u512a\u8cea\u7684\u4eba\u624d\u529bQuality<\/strong> Human Talents<\/strong>\uff0c\u66f4\u9700\u5177\u5099\u71b1\u60c5Passion<\/strong>\u3001\u5275\u610fCreatives<\/strong>\u8207\u5275\u65b0Innovation<\/strong>\uff0c\u610f\u5373\u5177\u71b1\u60c5\u3001\u5275\u610f\u8207\u5275\u65b0\u7684\u512a\u8cea\u4eba\u624d\u8cc7\u672cQuality Human Capital with Passion, Creatives & Innovation\u624d\u80fd\u5275\u9020\u51fa\u5275\u65b0\u50f9\u503cInnoValue<\/strong>\u3002<\/span><\/span><\/p>\n

<\/span> <\/p>\n

3.  <\/span><\/span><\/span>\u65b0\u6d88\u8cbb\u7d93\u6fdf\u4f86\u81ea\u65bc\u5e74\u8f15\u65cf\u7fa4 Adolescent Group<\/span><\/strong> \uff0c \u5b78\u8005\u5c08\u5bb6\u63d0\u51fa21e\u6642\u4ee3\u9808\u91cd\u8996\uff1a<\/span><\/span><\/p>\n

\uff0d\u5e74\u8f15\u65cf\u7fa4<\/span><\/span><\/strong><\/p>\n

  <\/span>\uff0d\u7db2\u8def\u884c\u92b7<\/span><\/strong><\/p>\n

  <\/span>\uff0d\u4e9e\u6d32\u5e02\u5834<\/span><\/strong><\/span><\/p>\n

   <\/span>\u552f\u6709\u5177\u7f8e\u5b78\u3001\u8a2d\u8a08\u3001\u6587\u5316\u5167\u6db5\u7684\u5546\u54c1\u624d\u80fd\u6253\u52d5\u5e74\u8f15\u6d88\u8cbb\u65cf\u7fa4\u3002  <\/span>\u8981\u61c9\u7528\u73fe\u4ee3E\u5316\u5275\u9020\u7db2\u8def\u884c\u92b7\u65b0\u901a\u8def\uff0c\u66f4\u8981\u671d\u6771\u535410\u570b\uff0b6\u768430\u5104\u4eba\u53e3\u4e9e\u6d32\u5e02\u5834\u4f5c\u6df1\u8015\u8207\u958b\u767c\uff0c\u624d\u6703\u5275\u9020\u51fa\u65b0\u6d88\u8cbb\u529b\u8207\u50f9\u503c\u3002<\/span><\/p>\n

4.  <\/span><\/span><\/span>\u5275\u610f\u751f\u6d3b\u7522\u696d\u4f86\u81ea\u65bc\uff1a<\/span><\/span><\/p>\n

\u6574\u5408\u300c\u6838\u5fc3\u77e5\u8b58\u300d\u3001\u300c\u9ad8\u8cea\u7f8e\u611f\u300d\u3001\u300c\u6df1\u5ea6\u9ad4\u9a57<\/strong>\u300d<\/span><\/span><\/p>\n

   <\/span>\u5177\u6709\u7368\u7279\u5dee\u7570\u5316\u7684\u5c08\u696d\u6587\u5316\u77e5\u8b58\uff0c\u64c1\u6709\u6587\u5316\u5167\u6db5\u7684\u7f8e\u5b78\u8a2d\u8a08\u53ca\u80fd\u8b93\u9867\u5ba2\u3001\u6d88\u8cbb\u8005\u611f\u53d7\u3001\u611f\u52d5\u7684\u611f\u5b98\u9ad4\u9a57 \uff0c \u624d\u80fd\u6574\u5408\u51fa\u5b8c\u6574\u67b6\u69cb\u4e26\u5177\u50f9\u503c\u529b\u7684\u5275\u610f\u751f\u6d3b\u7522\u696d\u3002<\/span><\/p>\n

<\/span> <\/p>\n

    <\/span>\u54c1\u724c\u662f\u4e00\u500b\u80fd\u5275\u9020\u4f01\u696d\u8207\u5e02\u5834\u50f9\u503c\u7684\u7121\u5f62\u8cc7\u7522\u7d93\u71df\u6982\u5ff5<\/span><\/p>\n

Branding is a Management Concept,A Concept of Intangible Assets which can create Corporate \uff06Market Value<\/span><\/strong><\/p>\n

\u5982\u679c\u6211\u5011\u80fd\u5c07\u53f0\u7063\u7684\u570b\u5bb6\u5f62\u8c61\u904b\u7528\u67d4\u6027\u7684\u5be6\u529b\u8207\u529b\u91cf\uff0d<\/span><\/span><\/p>\n

Soft  <\/span>Power<\/span><\/strong>\uff0c\u5c07\u4e0a\u8ff0\u56db\u500b\u6b63\u5411\u56e0\u5b50\u4f5c\u9748\u6d3b\u5f48\u6027\u6574\u5408\uff0c\u5247\u53f0\u7063\u8207\u751f\u6d3b\u5728\u9019\u584a\u571f\u5730\u4e0a\u7684\u6bcf\u4e00\u4f4d\u53f0\u7063\u4eba\u6703\u64c1\u6709\u66f4\u591a\u9a55\u50b2\u8207\u69ae\u8000\u3002<\/span><\/span><\/p>\n

<\/span> <\/p>\n

\u6797\u5929\u7965\uff08Mikko\u8001\u5e2b\uff09<\/span><\/span><\/strong>\u64b0\u6587<\/span><\/strong><\/span><\/strong><\/p>\n

\u4f01\u696d\u7ba1\u7406\u9867\u554f\u5354\u6703BMCA\uff0d\u9867\u554f\u6977\u6a21\u806f\u8abc\u6703\u7b2c\u516b\u5c46\u6703\u9577<\/span><\/span><\/strong><\/p>\n

     <\/span>       <\/span>\u4e2d\u83ef\u54c1\u724c\u5354\u6703\u7406\u4e8b\u9577     <\/span>Asia Branding Association<\/strong><\/span><\/span><\/strong><\/p>\n

MBC\u54c1\u724c\u7b56\u7565\u7814\u7a76\u4e2d\u5fc3<\/span><\/strong>  <\/span> <\/span><\/span>Mikko Branding Concepts<\/span><\/strong><\/p>\n

Nov.25,2007<\/span><\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u300a\u5ed6\u662d\u660c\u63a8\u85a6\u300b\u6797\u5929\u7965\u535a\u58eb\u73fe\u4efb\u4e2d\u83ef\u6c11\u570b\u4e2d\u5c0f\u4f01\u696d\u7d93\u71df\u8f14\u5c0e\u5c08\u5bb6\u5354\u6703\u526f\u7406\u4e8b\u9577\uff0c\u4e5f\u662f\u53f0\u7063\u793e… Continue Reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4dxA5-hN","_links":{"self":[{"href":"http:\/\/blog.ndsc.tw\/index.php?rest_route=\/wp\/v2\/posts\/1103"}],"collection":[{"href":"http:\/\/blog.ndsc.tw\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blog.ndsc.tw\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blog.ndsc.tw\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/blog.ndsc.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1103"}],"version-history":[{"count":0,"href":"http:\/\/blog.ndsc.tw\/index.php?rest_route=\/wp\/v2\/posts\/1103\/revisions"}],"wp:attachment":[{"href":"http:\/\/blog.ndsc.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blog.ndsc.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1103"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blog.ndsc.tw\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}