{"id":497,"date":"2009-06-17T12:06:48","date_gmt":"2009-06-17T04:06:48","guid":{"rendered":"http:\/\/blog.ndsc.tw\/?p=497"},"modified":"2009-06-17T12:06:48","modified_gmt":"2009-06-17T04:06:48","slug":"%e8%a1%8c%e5%ad%b8%e5%ad%b8%e7%a0%94%e7%a9%b6%e5%a0%b1%e5%91%8a-%e6%9e%97%e7%8e%89%e8%8a%b8%e5%a0%b1%e5%91%8a-%e5%bb%96%e6%98%ad%e6%98%8c%e8%80%81%e5%b8%ab%e6%8c%87%e5%b0%8e","status":"publish","type":"post","link":"http:\/\/blog.ndsc.tw\/?p=497","title":{"rendered":"\u884c\u5b78\u5b78\u7814\u7a76\u5831\u544a -\u6797\u7389\u82b8\u5831\u544a \u5ed6\u662d\u660c\u8001\u5e2b\u6307\u5c0e"},"content":{"rendered":"

 <\/font><\/span><\/p>\n

\u300a\u5fc3\u5f97\u544a\u767d\u300b\u6691\u5047\u5feb\u5230\u4e86\uff5e\u3000\u5269\u4e0b\u6700\u5f8c\u4e00\u6b21\u4e0a\u8ab2\u4e86\uff0c\u8001\u5e2b\u8b1d\u8b1d\u4f60\u9019\u4e00\u5b78\u671f\u4e0d\u8fad\u8f9b\u52de\u7684\u5f9e\u53f0\u5317\u8d95\u4e0b\u4f86\uff0c\u70ba\u6211\u5011\u4e0a\u8ab2\uff01<\/font>^ ^<\/font>
<\/font> 
\u9019\u662f\u6211\u5831\u544a\u5269\u4e0b\u7684\u90e8\u4efd(\u7406\u8ad6\u5f59\u6574 & \u64ec\u5b9a\u54c1\u724c\u884c\u92b7_ \u5e02\u5834\u5340\u9694)\uff0c\u8acb\u8001\u5e2b\u770b\u4e00\u4e0b<\/font>
<\/font> 
BY THE WAY~<\/font><\/strong>  \u4e0a\u4e0a\u79ae\u62dc\u516d\uff0c\u7e3d\u7d50\u5831\u544a \u4e3b\u984c: EASY SHOP <\/font>(\u96d6\u7136\u4e0d\u662f\u5831\u544a\u7684\u5f88\u597d~"~\uff0c\u6709\u9ede\u5c0f\u7dca\u5f35\uff0c\u54c8\u54c8\uff0c\u4e0d\u904e\u4e0b\u6b21\u6703\u66f4\u597d\u7684!!)<\/font>
<\/font> 
<\/font> 
\u8b1d\u8b1d\u8001\u5e2b~ \"\"<\/font>
<\/font> 
<\/font> 
Have a GOOD Summer!!<\/strong><\/font><\/font><\/span><\/p>\n

<\/font><\/strong> <\/span><\/p>\n

 <\/font><\/span><\/p>\n

 <\/font><\/span><\/p>\n

<\/span><\/p>\n

<\/span><\/strong> <\/p>\n

\u6797\u7389\u82b8\u5831\u544a<\/span><\/strong><\/p>\n

<\/span><\/strong> <\/p>\n

\u884c\u92b7\u5b78<\/span><\/strong>  <\/span><\/p>\n

 <\/span><\/p>\n

 <\/font><\/span><\/p>\n

\u6a19\u984c:<\/span><\/span><\/strong> <\/span>\u7406\u8ad6\u5f59\u6574  <\/span>&  <\/span><\/span>\u64ec\u5b9a\u54c1\u724c\u884c\u92b7_<\/span><\/strong> <\/span>\u5e02\u5834\u5340\u9694 <\/span><\/span><\/strong><\/span><\/p>\n

 <\/font><\/span><\/p>\n

 <\/font><\/span> <\/font><\/span><\/p>\n

                                                                                <\/font><\/span><\/span> <\/span><\/span>\u6307\u5c0e\u8001\u5e2b:   <\/span><\/span>\u5ed6\u662d\u660c  <\/span><\/span>\u8001\u5e2b<\/span><\/u><\/strong>                                                  <\/font><\/span><\/span><\/strong>\u5b78\u6821:<\/span>\u671d\u967d\u79d1\u6280\u5927\u5b78<\/span><\/u>       <\/span><\/span><\/p>\n

   <\/span><\/span>\u7cfb\u5225:<\/span>\u5de5\u696d\u8a2d\u8a08\u7cfb         <\/span><\/span><\/span><\/p>\n

    <\/span><\/span>\u5b78\u751f: <\/span>\u6797\u7389\u82b8  <\/span><\/span><\/u><\/strong>          <\/span><\/span><\/span><\/p>\n

\u5b78\u865f: <\/span><\/span>9613034 <\/font><\/span><\/strong>         <\/span><\/span><\/strong> <\/span><\/span><\/strong><\/p>\n

 <\/font><\/span><\/strong><\/p>\n

 <\/font><\/span><\/strong><\/p>\n

\u7406\u7a10\u5f59\u6574<\/span><\/strong><\/span><\/strong><\/font><\/p>\n

\u5e02\u5834\u5340\u9694\u5316( market segmentation )<\/span><\/span><\/strong><\/p>\n

\u662f\u6307\u6d88\u8cbb\u8005\u7684\u9700\u6c42\u548c\u6d88\u8cbb\u884c\u70ba\u56e0\u4eba\u800c\u7570\u7684\u72c0\u614b\u3002\u5728\u4efb\u4f55\u7522\u54c1\u7684\u5e02\u5834\u4e2d\uff0c\u4e0d\u540c\u7684\u6d88\u8cbb\u8005\u5f80\u5f80\u5b58\u5728\u76f8\u7576\u7a0b\u5ea6\u7684\u5dee\u7570\u6027\uff0c\u56e0\u6b64\u5728\u4f01\u696d\u884c\u92b7\u898f\u5283\u8207\u5206\u6790\u7684\u904e\u7a0b\u4e2d\uff0c\u5fc5\u9808\u78ba\u8a8d\u4e0d\u540c\u9867\u5ba2\u7fa4\u7684\u9700\u6c42\u3001\u504f\u597d\u548c\u7522\u54c1\u6d88\u8cbb\u7b49\u76f8\u95dc\u884c\u70ba\uff0c\u4e26\u4e14\u5f9e\u8a31\u591a\u9867\u5ba2\u7fa4\u7576\u4e2d\u9032\u884c\u8a55\u4f30\uff0c\u6311\u9078\u76ee\u6a19\u5e02\u5834 ( target market )<\/span><\/u><\/strong>\uff0c\u5728\u5c07\u884c\u92b7\u8cc7\u6e90\u6295\u5165\u5176\u4e2d\u3002<\/span><\/span><\/p>\n

\u5e02\u5834\u5340\u9694\u5316\u5df2\u6210\u70ba\u884c\u92b7\u7814\u7a76\u8207\u884c\u92b7\u7ba1\u7406\u5be6\u52d9\u4e0a\u7684\u4e3b\u5c0e\u89c0\u5ff5\u3002\u5e02\u5834\u5340\u9694\u5316\u662f\u7e23\u6642\u884c\u92b7\u89c0\u5ff5\u7684\u4e3b\u8981\u65b9\u6cd5\u4e4b\u4e00\uff0c\u4e5f\u662f\u516c\u53f8\u884c\u92b7\u7b56\u7565\u53ca\u8cc7\u6e90\u5206\u914d\u7684\u91cd\u8981\u65b9\u91dd\u3002\u9762\u5c0d\u9700\u6c42\u7570\u8cea\u5316\u7684\u5e02\u5834\u6642\uff0c\u61c9\u7528\u5e02\u5834\u5340\u9694\u5316\u7b56\u7565:<\/span><\/span>(1) <\/span><\/strong>\u80fd\u66f4\u52a0\u6e05\u695a\u3001\u660e\u78ba\u7684\u5b9a\u7fa9\u5e02\u5834 (2)<\/span>\u80fd\u5c0d\u7af6\u722d\u72c0\u6cc1\u505a\u66f4\u597d\u7684\u5206\u6790 (3) <\/span>\u80fd\u8fc5\u901f\u5730\u53cd\u61c9\u5e02\u5834\u9700\u6c42\u7684\u6539\u8b8a (4)<\/span>\u80fd\u6709\u6548\u5206\u914d\u8cc7\u6e90(5)<\/span>\u80fd\u66f4\u6709\u6548\u5730\u898f\u5283\u7b56\u7565\u3002<\/span><\/span><\/strong><\/p>\n

\u74b0\u5883\u8da8\u52e2\u7684\u6f14\u8b8a\u4e0b\uff0c\u9019\u4e9b\u8da8\u52e2\u5305\u542b:<\/span><\/span><\/p>\n

1.<\/span>\u6d88\u8cbb\u4eba\u53e3\u4e0d\u65b7\u589e\u52a0\uff0c\u4f7f\u5f97\u8a31\u591a\u5340\u9694\u589e\u5927\u5230\u6709\u5229\u53ef\u5716\u3002<\/span><\/span><\/p>\n

2.<\/span>\u500b\u4eba\u4e3b\u7fa9\u62ac\u982d\uff0c\u4f7f\u4eba\u5011\u8d8a\u4f86\u8d8a\u95dc\u5fc3\u81ea\u5df1\u8981\u548c\u4ed6\u4eba\u6709\u6240\u4e0d\u540c\uff0c\u8ffd\u6c42\u81ea\u6211\u7684\u5be6\u73fe\u3002<\/span><\/span><\/p>\n

3.<\/span>\u7522\u54c1\u9593\u7684\u7af6\u722d\u548c\u96a8\u4e4b\u4f86\u7684\u54c1\u724c\u7e41\u884d\uff0c\u4f7f\u5f97\u516c\u53f8\u4e0d\u518d\u8a66\u5716\u4ee5\u4e00\u9805\u7522\u54c1\u4e4b\u914d\u6574\u500b\u5e02\u5834\uff0c\u800c\u6703\u4ee5\u67d0\u4e9b\u5074\u7ffc\u54c1\u724c(flanker brand)<\/span>\u4f86\u4fdd\u8b77\u65d7\u8266\u54c1\u724c (flagship brand)<\/span>\uff0c\u4f7f\u5f97\u5e02\u5834\u88e1\u7522\u54c1\u8d8a\u4f86\u8d8a\u591a\uff0c\u54c1\u724c\u5c31\u9700\u8981\u5728\u5ee3\u5927\u5e02\u5834\u4e2d\u5360\u6709\u4e00\u5e2d\u4e4b\u5730\u3002<\/span><\/span><\/p>\n

4.<\/span>\u65b0\u7684\u50b3\u64ad\u5a92\u9ad4\u8d8a\u4f86\u8d8a\u591a\uff0c\u4f7f\u5f97\u9700\u6c42\u8f03\u7279\u6b8a\u7684\u4e00\u4e9b\u6d88\u5340\u9694\uff0c\u4e5f\u80fd\u88ab\u5ee0\u5546\u63a5\u8fd1\u3002<\/span><\/span><\/p>\n

1.  <\/span><\/span><\/span>  <\/span><\/font><\/p>\n

Schiffman<\/span>\u3008<\/span>1991<\/span>\u3009\u8a8d\u70ba\u5e02\u5834\u5340\u9694\u5316\u4fc2\u5c07\u6f5b\u5728\u5e02\u5834\u4e2d\u6709<\/span>\u76f8\u540c\u9700\u6c42\u6216\u7279\u5fb5<\/span><\/strong>\u7684\u6d88\u8cbb\u8005\u52a0\u4ee5\u5340\u9694\u5316\u6210\u5e7e\u500b\u4e0d\u540c\u6027\u8cea\u7684\u5b50\u96c6\u5e02\u5834\u3002<\/span><\/span><\/p>\n

Alfred<\/span>\u3008<\/span>1981<\/span>\u3009\u8a8d\u70ba\u5c07\u5e02\u5834\u5340\u5206\u6210\u4e0d\u540c\u7684\u9867\u5ba2\u7fa4\uff0c\u4f7f\u5f97\u6bcf\u4e00\u96c6\u7fa4\u5747\u53ef\u6210\u70ba\u7279\u5b9a\u7684\u884c\u92b7\u7d44\u5408\u6240\u91dd\u5c0d\u7684<\/span>\u76ee\u6a19\u5e02\u5834\u3002<\/span><\/span><\/strong><\/p>\n

Kolter<\/span>\u3008<\/span>1998<\/span>\u3009\u4ea6\u6307\u51fa\u516c\u53f8\u53ef\u4f9d\u4e0d\u540c\u7684\u65b9\u5f0f\u4f86\u5340\u9694\u5e02\u5834\uff0c\u4e26\u5c0d\u5404\u500b\u5e02\u5834\u52a0\u4ee5\u63cf\u8ff0\u4ee5\u9032\u884c\u76ee\u6a19\u5e02\u5834\u884c\u92b7\uff0c\u9019\u4e9b\u7d93\u904e\u5340\u9694\u5316\u7684\u7fa4\u9ad4\u5373\u70ba\u5e02\u5834\u5340\u9694\u3002 <\/span><\/span><\/p>\n

\u5e02\u5834\u5340\u9694\u8b8a\u6578<\/span><\/strong>  <\/span><\/span><\/p>\n\n\n\n\n
\n

\u4eba\u53e3\u7d71\u8a08\u8b8a\u6578<\/span><\/span><\/p>\n<\/td>\n

\n

\u5730\u7406\u7d71\u8a08\u8b8a\u6578<\/span><\/span><\/p>\n<\/td>\n

\n

\u5fc3\u7406\u7d71\u8a08\u8b8a\u6578<\/span><\/span><\/p>\n<\/td>\n

\n

\u884c\u70ba\u7279\u5fb5\u8b8a\u6578<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

l       <\/span><\/span><\/span>\u5e74\u9f61<\/span><\/span><\/p>\n

l       <\/span><\/span><\/span>\u6027\u5225<\/span><\/span><\/p>\n

l       <\/span><\/span><\/span>\u6240\u5f97<\/span><\/span><\/p>\n

l       <\/span><\/span><\/span>\u8077\u696d<\/span><\/span><\/p>\n

l       <\/span><\/span><\/span>\u6559\u80b2<\/span><\/span><\/p>\n

l       <\/span><\/span><\/span>\u5bb6\u5ead\u751f\u547d\u9031\u671f<\/span><\/span><\/p>\n

l       <\/span><\/span><\/span>\u5bb6\u5ead\u5927\u5c0f<\/span><\/span><\/p>\n<\/td>\n

\n

l       <\/span><\/span><\/span>\u570b\u5bb6\u5225<\/span><\/span><\/p>\n

l       <\/span><\/span><\/span>\u5730\u5340\u5225<\/span><\/span><\/p>\n

l       <\/span><\/span><\/span>\u57ce\u5e02\u5927\u5c0f<\/span><\/span><\/p>\n

l       <\/span><\/span><\/span>\u6c23\u5019<\/span><\/span><\/p>\n

l       <\/span><\/span><\/span>\u4eba\u53e3\u5bc6\u5ea6<\/span><\/span><\/p>\n<\/td>\n

\n

l       <\/span><\/span><\/span>\u751f\u6d3b\u578b\u614b<\/span><\/span><\/p>\n

l       <\/span><\/span><\/span>\u793e\u6703\u968e\u5c64<\/span><\/span><\/p>\n

l       <\/span><\/span><\/span>\u500b\u6027<\/span><\/span><\/p>\n<\/td>\n

\n

l       <\/span><\/span><\/span>\u7522\u54c1\u4f7f\u7528\u7387<\/span><\/span><\/p>\n

l       <\/span><\/span><\/span>\u54c1\u724c\u5fe0\u8aa0\u5ea6<\/span><\/span><\/p>\n

l       <\/span><\/span><\/span>\u8ffd\u6c42\u7684\u5229\u76ca<\/span><\/span><\/p>\n

l       <\/span><\/span><\/span>\u6d88\u8cbb\u60c5\u5883<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/font><\/span><\/p>\n

\u5e02\u5834\u5340\u9694\u7684\u7a0b\u5e8f<\/span><\/b><\/span><\/b><\/pre>\n
 <\/font><\/span><\/pre>\n
\u5b9a\u7fa9<\/span><\/strong><\/span><\/strong><\/pre>\n
  <\/span>  <\/span><\/font><\/span>\u5148\u904b\u7528\u9069\u7576\u5e02\u5834\u5340\u9694\u8b8a\u6578\uff0c\u5c07\u539f\u4f86\u7684\u6574\u9ad4\u5e02\u5834\u5340\u5206\u6210\u591a\u500b\u5177\u6709\u76f8\u540c\u5c6c\u6027\u7684\u4e0d\u540c\u7fa4\u9ad4\u3002\u518d\u4f9d\u64da\u4ee5\u5f80\u9867\u5ba2\u7684\u4e3b\u8981\u6d88\u8cbb\u8a34\u6c42\uff0c\u4f86\u5c0d\u6b64\u6b21\u516c\u53f8\u6240\u63a8\u51fa\u7684\u7522\u54c1\u52a0\u4ee5\u5b9a\u4f4d\uff0c\u627e\u5c0b\u76ee\u6a19\u5e02\u5834\u3002<\/span><\/span><\/p>\n
\u9078\u64c7\u5340\u9694\u8b8a\u6578<\/span><\/strong><\/span><\/strong><\/pre>\n
 <\/span>   <\/span><\/font><\/span>\u5305\u62ec\u5730\u7406\u8b8a\u6578\u3001\u4eba\u53e3\u7d71\u8a08\u8b8a\u6578\u3001\u9084\u6709\u5fc3\u7406\u7d71\u8a08\u8b8a\u6578\u3002\u53e6\u5916\uff0c\u5c31\u5730\u7406\u8b8a\u6578\u53ef\u518d\u5340\u9694\u51fa\u5e02\u5340\u548c\u9109\u6751\uff0c\u800c\u9078\u64c7\u5e02\u5340\u70ba\u5e02\u5834\uff0c\u662f\u56e0\u70ba\u76f8\u8f03\u65bc\u9109\u6751\uff0c\u90fd\u5e02\u7684\u4eba\u53e3\u4ee5\u53ca\u6d88\u8cbb\u5e02\u5834\u662f\u6bd4\u8f03\u5927\u7684\u3002\u63a5\u4e0b\u4f86\u6703\u63a1\u53d6\u7684\u8b8a\u6578\u662f\u4eba\u53e3\u7d71\u8a08\u8b8a\u6578\uff0c\u5176\u4e2d\u518d\u4ee5\u5e74\u9f61\u3001\u6027\u5225\u3001\u4ee5\u53ca\u8077\u696d\u53bb\u505a\u5340\u9694\u3002\u5176\u4e2d\u53ef\u5305\u542b\u793e\u6703\u968e\u7d1a\u548c\u751f\u6d3b\u578b\u614b\u3002\u6b32\u8ffd\u6c42\u66f4\u597d\u5916\u5728\u7f8e\u89c0\u7684\u6d88\u8cbb\u8005\uff0c\u5f80\u5f80\u662f\u64c1\u6709\u8f03\u9ad8\u7684\u793e\u6703\u968e\u7d1a\u4ee5\u53ca\u56ae\u5f80\u6642\u5c1a\u7684\u751f\u6d3b\u578b\u614b\u8005\u5c45\u591a\u3002<\/span><\/span><\/p>\n
<\/font><\/span><\/strong><\/pre>\n
<\/font><\/span><\/strong><\/pre>\n
\u5206\u6790\u9867\u5ba2\u8cc7\u6599\u767c\u73fe\u5340\u9694<\/span><\/strong><\/span><\/strong><\/pre>\n
  <\/span>  <\/span><\/font><\/span>\u505a\u5b8c\u5c0d\u6d88\u8cbb\u5e02\u5834\u521d\u6b65\u7684\u5340\u9694\u4e4b\u5f8c\uff0c\u5fc5\u9808\u9084\u8981\u5f9e\u56fa\u6709\u9867\u5ba2\u8cc7\u6599\u53bb\u5206\u6790\uff0c\u662f\u5426\u6709\u8207\u4e0a\u8ff0\u4ee5\u5e02\u5834\u5340\u9694\u8b8a\u6578\u6240\u8a55\u4f30\u7684\u7d50\u679c\u76f8\u8fd1\u4e4b\u8655\uff0c\u6df1\u5165\u7684\u63a8\u8ad6\u8207\u9867\u5ba2\u8cc7\u6599\u505a\u7d50\u5408\uff0c\u66f4\u8fd1\u4e00\u6b69\u7684\u8b93\u7522\u54c1\u7684\u5e02\u5834\u5340\u9694\u5b8c\u6574\u5316\u3002\u53e6\u5916\uff0c\u4e5f\u53ef\u6d3e\u9063\u884c\u92b7\u4eba\u54e1\u5728\u516c\u53f8\u4ee5\u5f80\u7522\u54c1\u7684\u92b7\u552e\u5e97\u9762\u4e2d\uff0c\u5354\u52a9\u92b7\u552e\u4eba\u54e1\u5f9e\u4e8b\u5be6\u969b\u8a62\u554f\uff0c\u4e26\u4e86\u89e3\u6d88\u8cbb\u8005\u5c0d\u65b0\u7522\u54c1\u6240\u63d0\u4f9b\u8a34\u6c42\u662f\u5426\u6709\u5617\u8a66\u7684\u610f\u9858\u7b49\u5de5\u4f5c\uff0c\u9019\u4e9b\u8cc7\u6599\u4e5f\u53ef\u7576\u4f5c\u53e6\u4e00\u9805\u516c\u53f8\u5c0d\u65b0\u7522\u54c1\u7684\u53c3\u8003\u3001\u8a55\u4f30\u4f86\u6e90\u3002<\/span><\/span><\/pre>\n
\u5340\u9694\u5e02\u5834\u6548\u679c\u7684\u8a55\u4f30<\/span><\/strong><\/span><\/strong><\/pre>\n
  <\/span>  <\/span><\/font><\/span>\u5fc5\u9808\u4fdd\u6301\u5340\u9694\u5e02\u5834\u5927\u5c0f\u8207\u5be6\u969b\u5e02\u5834\u662f\u5426\u6709\u6240\u51fa\u5165\u7684\u53ef\u8861\u91cf\u7a0b\u5ea6<\/span><\/u><\/b>\uff0c\u5982\u679c\u9019\u500b\u5e02\u5834\u5340\u9694\u5f88\u96e3\u78ba\u8a8d\u8207\u8861\u91cf\uff0c\u90a3\u516c\u53f8\u5fc5\u9808\u91cd\u65b0\u518d\u78ba\u8a8d\u65b0\u7522\u54c1\u7684\u5340\u9694\u5e02\u5834\u3002\u5c0d\u65bc\u516c\u53f8\u884c\u92b7\u4eba\u54e1\u5230\u5be6\u969b\u92b7\u552e\u5e97\u9762\u8207\u6d88\u8cbb\u8005\u505a\u6709\u6548\u7684\u63a5\u89f8\uff0c\u52a0\u4ee5\u77ad\u89e3\u5340\u9694\u5e02\u5834\u662f\u5426\u6b63\u78ba\uff0c\u4e00\u65b9\u9762\u727d\u6d89\u5230\u8207\u6d88\u8cbb\u8005\u7684\u53ef\u63a5\u8fd1\u6027<\/span><\/u><\/b>\uff0c\u53e6\u4e00\u65b9\u9762\u5247\u662f\u6709\u95dc\u516c\u53f8\u4eba\u54e1\u8abf\u914d\u7684\u53ef\u884c\u52d5\u6027<\/span><\/u><\/b>\u3002\u800c\u7d9c\u5408\u5e7e\u9805\u6709\u6548\u5e02\u5834\u5340\u9694\u5fc5\u5099\u689d\u4ef6\u4e2d\uff0c\u8db3\u91cf\u6027<\/span><\/u><\/b>\u4e5f\u662f\u4e0d\u53ef\u5ffd\u8996\u7684\u8a55\u4f30\u91cd\u9ede\u3002\u91dd\u5c0d\u65b0\u7522\u54c1\u53ef\u80fd\u7684\u5e02\u5834\u91cf\u8207\u5176\u80fd\u70ba\u516c\u53f8\u7372\u5229\u6027\u4e4b\u9593\u505a\u8a73\u76e1\u7684\u8a55\u4f30\uff0c\u4ee5\u7372\u77e5\u516c\u53f8\u662f\u5426\u503c\u5f97\u53bb\u958b\u767c\uff0c\u751a\u81f3\u5728\u5e02\u5834\u4e0a\u66ff\u65b0\u7522\u54c1\u5be6\u65bd\u7279\u5225\u7684\u884c\u92b7\u65b9\u6848\u7684\u53ef\u80fd\u6027\u3002<\/span><\/span><\/pre>\n
 <\/font><\/span><\/p>\n
\u5ee0\u5546\u767c\u5c55\u5e02\u5834\u5340\u9694\u6240\u9700\u6b65\u9a5f<\/span><\/span><\/p>\n
\"\"\"\"\"\"\"\"\"\"\"\" <\/font><\/span><\/p>\n
<\/font><\/span><\/p>\n
 <\/font><\/span><\/p>\n
<\/font><\/span><\/p>\n
 <\/font><\/span><\/p>\n

<\/p>\n
kolter<\/span> <\/span>(1991)<\/span>\u6307\u51fa\u8cfc\u8cb7\u884c\u70ba\u6a21\u5f0f\u662f\u7531\u5916\u754c\u523a\u6fc0\uff0c\u7d93\u8cfc\u8cb7\u8005\u9ed1\u7bb1\uff0c\u800c\u7522\u751f\u8cfc\u8cb7\u6c7a\u7b56\u3002\u5982\u4e0b\u5716:<\/span><\/span><\/font><\/p>\n\n\n\n\n
\n
\u5916\u754c\u523a\u6fc0<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n
\n
\u50f9\u683c<\/span>     <\/font><\/span><\/span>\u79d1\u6280<\/span>     <\/font><\/span><\/span>\u884c\u92b7<\/span>     <\/font><\/span><\/span>\u74b0\u5883<\/span>     <\/font><\/span><\/span>\u7522\u54c1<\/span>     <\/font><\/span><\/span>\u7d93\u6fdf<\/span>      <\/font><\/span><\/span>\u914d\u7f6e<\/span>     <\/font><\/span><\/span>\u653f\u6cbb<\/span>       <\/font><\/span><\/span>\u4fc3\u92b7<\/span>     <\/font><\/span><\/span>\u6587\u5316<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
<\/span><\/p>\n
 <\/font><\/span><\/p>\n\n\n\n\n
\n
\u8cfc\u8cb7\u8005\u9ed1\u7bb1<\/span><\/p>\n<\/td>\n<\/tr>\n
\n
\u8cfc<\/span>\u8cb7\u8005<\/span>   <\/span>                <\/span><\/font><\/span>\u8cfc\u8cb7\u8005<\/span><\/span><\/p>\n
\u7279\u5fb5<\/span>                      <\/font><\/span><\/span>\u6c7a\u7b56\u7a0b\u5e8f<\/span><\/span><\/p>\n
\u6587\u5316<\/span>                     <\/font><\/span><\/span>\u554f\u984c\u8a8d\u77e5<\/span><\/span><\/p>\n
\u793e\u6703<\/span>                      <\/font><\/span><\/span>\u8cc7\u8a0a\u5c08\u6c42<\/span><\/span><\/p>\n
\u500b\u4eba<\/span>                      <\/font><\/span><\/span>\u8a55\u4f30<\/span><\/span><\/p>\n
\u5fc3\u7406<\/span>                      <\/font><\/span><\/span>\u6c7a\u7b56<\/span><\/span><\/p>\n
                             <\/font><\/span><\/span>\u8cfc\u5f8c\u884c\u70ba<\/span>                    <\/font><\/span><\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
<\/font><\/p>\n\n\n\n\n
\n
\u8cfc\u8cb7\u8005\u6c7a\u7b56<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n
\n
\u7522\u54c1\u9078\u64c7<\/span>                  <\/font><\/span><\/span>\u7d93\u92b7\u5546\u9078\u64c7<\/span><\/span><\/p>\n
\u54c1\u724c\u9078\u64c7<\/span>                 <\/font><\/span><\/span>\u8cfc\u8cb7\u6642\u6a5f<\/span>                      <\/font><\/span><\/span>\u8cfc\u8cb7\u91cf<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
 <\/font><\/span><\/p>\n
\u9078\u64c7\u76ee\u6a19\u5e02\u5834<\/span><\/span><\/strong><\/p>\n
l     <\/span><\/span><\/span>\u8a55\u4f30\u5e02\u5834\u5340\u9694: (1) <\/span>\u53ef\u80fd\u7684\u92b7\u552e\u91cf <\/span><\/span><\/p>\n
               <\/span>(2) <\/span>\u7af6\u722d <\/span><\/span><\/p>\n
               <\/span>(3) <\/span>\u516c\u53f8\u7684\u80fd\u529b\u8207\u76ee\u6a19<\/span><\/span><\/p>\n
l     <\/span><\/span><\/span>\u76ee\u6a19\u5e02\u5834\u7b56\u7565: (1)<\/span>\u7121\u5dee\u7570\u884c\u92b7(undifferentiated marketing)<\/span><\/span><\/p>\n
               <\/span>(2)<\/span>\u5dee\u7570\u884c\u92b7(differentiated marketing)<\/span><\/span><\/p>\n
               <\/span>(3)<\/span>\u96c6\u4e2d\u884c\u92b7(concentrated marketing)<\/span><\/span><\/p>\n
\u7121\u5dee\u7570\u884c\u92b7 (undifferentiated marketing)<\/span><\/span><\/strong><\/p>\n
    <\/span><\/span>\u53c8\u7a31\u70ba\u5927\u91cf\u884c\u92b7\uff0c\u662f\u516c\u53f8\u4ee5\u76f8\u540c\u7684\u7522\u54c1\u3001\u901a\u8def\u3001\u5b9a\u50f9\u8207\u6e9d\u901a\u7684\u884c\u92b7\u7d44\u5408\uff0c\u4f86\u670d\u52d9\u6240\u6709\u7684\u6d88\u8cbb\u8005\u3002\u901a\u5e38\u5be6\u65bd\u7121\u5dee\u7570\u884c\u92b7\u7b56\u7565\uff0c\u4e0d\u9700\u5c07\u5e02\u5834\u5340\u9694\uff0c\u4ee5\u5927\u91cf\u751f\u7522\u548c\u5927\u91cf\u5206\u914d\u7684\u65b9\u5f0f\uff0c\u4f86\u964d\u4f4e\u7522\u54c1\u7684\u751f\u7522\u548c\u6d41\u901a\u6210\u672c\uff0c\u53ef\u7bc0\u7701\u5c07\u5e02\u5834\u5340\u9694\u7684\u652f\u51fa\u548c\u6642\u9593\u3002<\/span><\/span><\/p>\n
\u5982\u679c\u7121\u5dee\u7570\u884c\u92b7\u53ef\u594f\u6548\u7684\u8a71\uff0c\u5831\u916c\u901a\u5e38\u5f88\u53ef\u89c0\uff0c\u4f46\u901a\u5e38\u6bd4\u8f03\u9069\u7528\u65bc\u65b0\u7522\u54c1\u985e\u7684\u4e0a\u5e02\u968e\u6bb5\uff0c\u4f8b\u5982:<\/span><\/span>\u6c7d\u8eca\u65e9\u5e74\u7684\u60c5\u5f62<\/span><\/u>\u3001\u7f8e\u570b\u53ef\u53e3\u53ef\u6a02\u548c\u767e\u4e8b\u53ef\u6a02\u4e5f\u6bd4\u8f03\u50be\u5411\u65bc\u9019\u7a2e\u65b9\u5f0f\u3002\u4f46<\/span>\u73fe\u5728\u53ef\u53e3\u53ef\u6a02\u548c\u767e\u4e8b\u53ef\u6a02\u90fd\u8d70\u5411\u5340\u9694\u5316\u7684\u5dee\u7570\u884c\u92b7\u7b56\u7565\u3002<\/span><\/span><\/u><\/p>\n
\n\n\n\n
\n
\n
\u5e02\u5834<\/span><\/strong><\/span><\/strong><\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
  <\/span><\/p>\n
  <\/span>
<\/p>\n
   <\/span><\/span><\/strong>\u5dee\u7570\u884c\u92b7 (differentiated marketing)<\/span><\/span><\/strong><\/p>\n
    <\/span><\/span>\u5728\u5e02\u5834\u5283\u5206\u6210\u5e7e\u500b\u4e0d\u540c\u7684\u5340\u9694\u5f8c\uff0c\u4e26\u4ee5\u4e0d\u540c\u7684\u884c\u92b7\u7d44\u5408\u4f86\u670d\u52d9\u6709\u4e0d\u540c\u9700\u6c42\u7684\u6d88\u8cbb\u8005\u3002\u901a\u5e38\u5728\u4e00\u500b\u7522\u696d\u5167\u76f8\u5c0d\u898f\u6a21\u8f03\u5927\u7684\u4f01\u696d\uff0c\u5e38\u6703\u63a1\u7528\u9019\u7a2e\u7b56\u7565\uff0c\u4f8b\u5982:<\/span><\/span>\u88d5\u9686\u6c7d\u8eca\u516c\u53f8<\/span><\/u>\uff0c<\/span>\u5c31\u6839\u64da\u6d88\u8cbb\u8005\u7684\u6240\u5f97\u3001\u5e74\u9f61\u3001\u8077\u696d\u7b49\u8b8a\u6578\uff0c\u5c07\u6d88\u8cbb\u8005\u6240\u9700\u7684\u6c7d\u8eca\u5206\u985e<\/span><\/u>\uff0c\u800c\u6839\u64da\u6c7d\u8eca\u50f9\u4f4d\u3001\u54c1\u8cea\u548c\u914d\u5099\u7684\u9ad8\u4e0b\uff0c\u5206\u5225\u767c\u5c55\u51faTenna<\/span>\u3001Cefiro<\/span>\u3001Primera<\/span>\u3001Sentra<\/span>\u3001March..<\/span>\u7b49\uff0c\u670d\u52d9\u4e0d\u540c\u7684\u6d88\u8cbb\u8005\u3002<\/span><\/span><\/p>\n
<\/font><\/font><\/p>\n\n\n\n
\n
\n
\u5340\u9694<\/span><\/strong>1<\/span><\/strong><\/span><\/strong><\/font><\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
<\/font><\/p>\n\n\n\n
\n
\n
\u5340\u9694<\/span><\/strong>3<\/span><\/strong><\/span><\/strong><\/font><\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
<\/font><\/p>\n\n\n\n
\n
\n
\u5340\u9694<\/span><\/strong>2<\/span><\/strong><\/span><\/strong><\/font><\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
<\/font>  <\/span><\/strong><\/p>\n

<\/p>\n
\u96c6\u4e2d\u884c\u92b7 (concentrated marketing)<\/span><\/span><\/strong><\/p>\n
    <\/span><\/span>\u516c\u53f8\u5c0d\u5e02\u5834\u7684\u770b\u6cd5\u548c\u5dee\u7570\u884c\u92b7\u76f8\u540c<\/span>\uff0c\u884c\u92b7\u4eba\u54e1\u8a8d\u70ba\u5e02\u5834\u6709\u5340\u9694\u5316\u7684\u73fe\u8c61\uff0c\u4f46\u537b\u53ea\u767c\u5c55\u4e00\u5957\u884c\u92b7\u7d44\u5408\u7b56\u7565\uff0c\u4f86\u8fce\u5408\u67d0\u4e00\u7279\u5b9a\u5340\u9694\uff0c\u4e5f\u5c31\u662f\u76ee\u6a19\u5340\u9694\u7684\u504f\u597d\u548c\u9700\u6c42\u3002<\/span><\/u><\/span><\/p>\n
\u5c0d\u65bc\u7522\u696d\u5167\u76f8\u5c0d\u898f\u6a21\u6bd4\u8f03\u5c0f\u7684\u516c\u53f8\u4f86\u8b1b\uff0c\u96c6\u4e2d\u884c\u92b7\u662f\u4e00\u7a2e\u5f88\u597d\u7684\u9078\u64c7\uff0c\u56e0\u70ba\u96c6\u4e2d\u884c\u92b7\u53ef\u4ee5\u96c6\u4e2d\u516c\u53f8\u6709\u9650\u7684\u8cc7\u6e90\uff0c\u5c07\u91cd\u9ede\u653e\u5728\u55ae\u4e00\u7522\u54c1\u52a0\u4ee5\u63a8\u5ee3\uff0c\u800c\u4e14\u5ee0\u5546\u53ef\u4ee5\u5f9e\u9019\u500b\u53eb\u5c0f\u7684\u5e02\u5834\u4e2d\uff0c\u5b78\u7fd2\u5e02\u5834\u7684\u77e5\u8b58\uff0c\u751a\u81f3\u5360\u6709\u4e00\u5e2d\u4e4b\u5730\uff0c\u8db3\u4ee5\u62b5\u6297\u5176\u4ed6\u516c\u53f8\u3002<\/span><\/span><\/p>\n
\u4f8b\u5982:<\/span>\u8cd3\u58eb\u6c7d\u8eca\u3001\u52de\u529b\u58eb\u624b\u9336\u3001\u9ad8\u7d1a\u54c1\u724c\u9152\u3001LV<\/span>\u3001\u9999\u5948\u5152<\/span><\/span><\/p>\n
  <\/span><\/p>\n
\n\n\n\n
\n
\n
\u5340\u9694<\/span><\/strong>1<\/span><\/strong><\/span><\/strong><\/font><\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
<\/font><\/font><\/p>\n\n\n\n
\n
\n
\u884c\u92b7\u7d44\u5408<\/span><\/strong>1<\/span><\/strong><\/span><\/strong><\/font><\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
  <\/span><\/p>\n

<\/p>\n
xx<\/span><\/strong>\u5229\u76ca\u5e02\u5834\u5340\u9694<\/span><\/span><\/strong><\/p>\n
 <\/font><\/span><\/p>\n
<\/font><\/font><\/font><\/font><\/font><\/font>A <\/span><\/strong>\u65cf\u7fa4<\/font> <\/font><\/font><\/font><\/p>\n\n\n\n
\n
\n
\u5340\u9694<\/span><\/strong>1<\/span><\/strong><\/span><\/strong><\/font><\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
<\/span><\/strong><\/p>\n
<\/font><\/p>\n\n\n\n
\n
\n
\u5340\u9694<\/span><\/strong>2<\/span><\/strong><\/span><\/strong><\/font><\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
\u5340\u9694\u540d\u7a31<\/span><\/span><\/strong><\/p>\n
B <\/span><\/strong>\u6d88\u8cbb\u65cf\u7fa4<\/span><\/span><\/strong><\/p>\n
  <\/span><\/strong><\/p>\n
\n\n\n\n
\n
\n
\u5340\u9694<\/span><\/strong>3<\/span><\/strong><\/span><\/strong><\/font><\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
<\/font>C<\/span><\/strong>\u6d88\u8cbb\u65cf\u7fa4<\/span><\/span><\/strong><\/p>\n
 <\/font><\/span><\/strong><\/p>\n
\n\n\n\n
\n
\n
\u4e00\u822c<\/span><\/strong><\/span><\/strong><\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
\u64ec\u5b9a\u54c1\u724c\u884c\u92b7<\/span><\/font><\/span><\/strong><\/p>\n
\u64ec\u5b9a\u7522\u54c1: A++ <\/span>\u8b77\u5507\u818f<\/span><\/span><\/strong><\/p>\n
\n\n\n\n
\n","protected":false},"excerpt":{"rendered":"
  \u300a\u5fc3\u5f97\u544a\u767d\u300b\u6691\u5047\u5feb\u5230\u4e86\uff5e\u3000\u5269\u4e0b\u6700\u5f8c\u4e00\u6b21\u4e0a\u8ab2\u4e86\uff0c\u8001\u5e2b\u8b1d\u8b1d\u4f60\u9019\u4e00\u5b78\u671f\u4e0d… Continue Reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[16],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4dxA5-81","_links":{"self":[{"href":"http:\/\/blog.ndsc.tw\/index.php?rest_route=\/wp\/v2\/posts\/497"}],"collection":[{"href":"http:\/\/blog.ndsc.tw\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blog.ndsc.tw\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blog.ndsc.tw\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/blog.ndsc.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=497"}],"version-history":[{"count":0,"href":"http:\/\/blog.ndsc.tw\/index.php?rest_route=\/wp\/v2\/posts\/497\/revisions"}],"wp:attachment":[{"href":"http:\/\/blog.ndsc.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blog.ndsc.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=497"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blog.ndsc.tw\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}