{"id":504,"date":"2009-06-13T10:39:52","date_gmt":"2009-06-13T02:39:52","guid":{"rendered":"http:\/\/blog.ndsc.tw\/?p=504"},"modified":"2009-06-13T10:39:52","modified_gmt":"2009-06-13T02:39:52","slug":"%e3%80%8a%e8%a1%8c%e9%8a%b7%e5%80%8b%e6%a1%88%e7%a0%94%e7%a9%b6%e3%80%8b%e9%ba%a5%e7%95%b6%e5%8b%9e%e7%94%a2%e5%93%81%e5%88%86%e6%9e%90_%e5%b8%82%e5%a0%b4%e5%8d%80%e9%9a%94-%e8%a2%81%e4%be%9d","status":"publish","type":"post","link":"http:\/\/blog.ndsc.tw\/?p=504","title":{"rendered":"\u300a\u884c\u92b7\u500b\u6848\u7814\u7a76\u300b\u9ea5\u7576\u52de\u7522\u54c1\u5206\u6790_\u5e02\u5834\u5340\u9694 \u8881\u4f9d\u9234\u5831\u544a \u5ed6\u662d\u660c\u8001\u5e2b\u6307\u5c0e"},"content":{"rendered":"

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\u9ea5\u7576\u52de swot\u5206\u6790 <\/font>http:\/\/tw.knowledge.yahoo.com\/question\/?qid=1105041205848<\/font><\/a>
S: \u5167\u90e8\u512a\u52e2 :\u5167\u90e8\u512a\u52e2\u53ef\u4ee5\u662f: \u9ea5\u7576\u52de\u6240\u64c1\u6709\u7684\u8cc7\u91d1\u96c4\u539a; \u5206\u5e97\u591a\u800c\u4ee4\u9ea5\u7576\u52de\u5728\u5feb\u9910\u5e02\u5834\u4e2d\u5f97\u5230\u5f88\u9ad8\u7684\u5e02\u5834\u4f54\u6709\u7387; \u9ea5\u7576\u52de\u7684\u98df\u7269\u6210\u672c\u4f4e, \u4f7f\u5176\u5f97\u5230\u8f03\u9ad8\u7684\u5229\u6f64; \u6709\u512a\u79c0\u7684\u7ba1\u7406\u5c64; \u7b49\u7b49.<\/p>\n

W: \u5167\u90e8\u52a3\u52e2 : \u54e1\u5de5\u4ee5\u6642\u85aa\u65b9\u5f0f\u51fa\u7ce7, \u54e1\u5de5\u6b78\u5c6c\u611f\u4f4e, \u96e2\u8077\u7387\u9ad8.<\/p>\n

O: \u5916\u90e8\u6a5f\u6703 : (\u5f88\u62b1\u6b49, \u6211\u60f3\u4e0d\u5230\u9ea5\u7576\u52de\u6703\u6709\u4ec0\u9ebc\u5916\u90e8\u6a5f\u6703. \u5982\u679c\u8aaa, \u53f0\u7063\u653f\u5e9c\u7a81\u7136\u5ba3\u4f48\u904a\u53f0\u514d\u7c3d\u8b49, \u9ea5\u7576\u52de\u5c07\u53ef\u4ee5\u5f9e\u9019\u4e00\u653f\u7b56\u4e2d\u7372\u5f97\u5916\u90e8\u6a5f\u6703, \u56e0\u70ba\u65c5\u5ba2\u7684\u589e\u52a0, \u800c\u4ee4\u5176\u92b7\u552e\u91cf\u6709\u6240\u589e\u52a0.)<\/p>\n

T: \u5916\u90e8\u5a01\u8105 : \u6f5b\u5728\u7684\u5165\u4fb5\u8005\u6709\u5f88\u591a, \u5feb\u9910\u696d\u9032\u5165\u58c1\u58d8\u4f4e, \u96a8\u6642\u90fd\u6703\u6709\u65b0\u7684\u7af6\u722d\u8005\u52a0\u5165\u5e02\u5834, \u9020\u6210\u5a01\u8105<\/font><\/span><\/p>\n


<\/span>\u5206\u6790\u9ea5\u7576\u52de\u5e02\u5834\u7684\u7522\u54c1\u5340\u9694<\/span><\/b>
a. \u8d85\u503c\u5168\u9910
b. \u5feb\u6a02\u5206\u4eab\u9910
c. \u512a\u8cea\u9078
d. \u6709\u6c27\u65e9\u9910
e. \u9ede\u5fc3\u53ca\u71b1\u6e6f
f. \u5feb\u6a02\u5152\u7ae5\u9910
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<\/span>\u91dd\u5c0d\u5e74\u9f61\u5340\u5206\u6d88\u8cbb\u65cf\u7fa4<\/span><\/b>
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<\/font><\/span>\u9ea5\u7576\u52de\u7684\u6f14\u9032\u53f2:<\/span><\/span><\/b>
\u7b2c\u4e00\u5bb6\u201c\u9ea5\u7576\u52de\u201d\u65bc1955\u5e74\u958b\u59cb\u71df\u696d\uff0c\u5230\u4e861998\u5e74\u5e95\u70ba\u6b62\uff0c\u5728\u5168\u7403\u5171\u670924800\u5bb6\u5206\u5e97\uff0c\u7531\u4e00\u500b\u793e\u5340\u6027\u5feb\u9910\u9928\u8b8a\u6210\u4e00\u500b\u8de8\u570b\u5168\u7403\u6027\u9f90\u7136\u4f01\u696d\uff0c\u9019\u6a23\u7684\u6f14\u8b8a\u53ef\u80fd\u9023\u96f7\uff0e\u4f0a\u514b\u7f85\u5947\uff08Ray\u3000Kroc\uff09\u90fd\u672a\u80fd\u9810\u6599\uff0c\u201c\u9ea5\u7576\u52de\u201d\u662f\u7576\u4ee3\u793e\u6703\u6700\u6709\u5f71\u97ff\u529b\u7684\u767c\u5c55\u6210\u679c\u4e4b\u4e00\uff0c\u5373\u8a31\u591a\u7522\u696d\u63a1\u7528\u300c\u9ea5\u7576\u52de\u6a21\u5f0f\u300d\u70ba\u5176\u71df\u904b\u767c\u5c55\u57fa\u8abf\uff0c\u751a\u81f3\u90fd\u7372\u5f97\u76f8\u7576\u7684\u6210\u529f\uff0c\u4f8b\u5982:\uff08Tricon\uff09\u3001\uff08Subway\uff09\u3001\uff08Starbuck\uff09\u3001\u73a9\u5177\u53cd\u6597\u57ce\u3001\u5a01\u529b\u70b8\u5f48\uff08Blockbuster\uff09\u3001\u83ef\u723e\u8d85\u5e02\uff08W al\uff0dMart\uff09\u7b49\uff0c\u9023\u300c\u5076\u9047\u6027\u9910\u98f2\u300d\uff08\u8f03\u9ad8\u7d1a\u63d0\u4f9b\u6d88\u8cbb\u8005\u5168\u9910\u98f2\u670d\u52d9\uff09\u9910\u5ef3\uff0c\u5982\u58a8\u9813\uff08Morton\uff1b\u9ad8\u7d1a\u50f9\u6602\u7684\u9023\u9396\u725b\u6392\u9928\uff09\u90fd\u6539\u63a1\u201c\u9ea5\u7576\u52de\u201d\u7d93\u71df\u6a21\u5f0f\u3002\u7a76\u7adf\u201c\u9ea5\u7576\u52de\u201d\u6a21\u5f0f\u96b1\u85cf\u4e86\u751a\u9ebc\u6a23\u7684\u9b54\u529b\uff1f\u53ef\u4ee5\u8b93\u901f\u98df\u696d\u6210\u70ba\u4ee4\u4eba\u77da\u76ee\u7684\u5feb\u901f\u7372\u5229\u7684\u73fe\u4ee3\u4f01\u696d\u3002<\/p>\n

1948 \u9ea5\u7576\u52de\u5144\u5f1f\u5275\u7acb\u7b2c\u4e00\u5bb6\u9910\u5ef3
1954 \u9ea5\u7576\u52de\u5275\u59cb\u4ebaRay A.kro\u51fa\u9047\u9ea5\u7576\u52de\u5144\u5f1f
1955 Ray A.kroc \u6210\u70ba\u7b2c\u4e00\u4f4d\u52a0\u76df\u7d93\u71df\u8005
1961 Ray A.kroc \u5411\u9ea5\u7576\u52de\u5144\u5f1f\u8cfc\u8cb7\u5546\u6a19\u6b0a\uff0c\u7d93\u71df\u9ea5\u7576\u52de\u9910\u5ef3\u4e8b\u696d
1965 \u9ea5\u7576\u52de\u80a1\u7968\u4e0a\u5e02\u4e0a\u5e02
1967 \u7f8e\u570b\u4ee5\u5916\u7b2c\u4e00\u5bb6\uff0c\u52a0\u62ff\u5927\u9ea5\u7576\u52de\u6210\u7acb
1978 \u5168\u4e16\u754c5000\u5bb6\u9ea5\u7576\u52de
1984 \u53f0\u7063\u9ea5\u7576\u52de\u5728\u53f0\u5317\u5e02\u6c11\u751f\u6771\u8def\u5275\u7acb\u7b2c\u4e00\u5bb6\u9910\u5ef3
1988 \u5168\u4e16\u754c10000\u5bb6\u9ea5\u7576\u52de<\/font><\/span><\/p>\n


<\/span>\u5206\u6790\u5e02\u5834\u7279\u8272<\/span><\/b>
\u7af6\u722d\u512a\u52e2<\/p>\n

\u54c1 \u724c\uff1a \u64c1\u6709\u4e16\u754c\u4e0a\u4e00\u81f4\u516c\u8a8d\u6700\u5177\u5a01\u529b\u7684\u54c1\u724c\uff0c\u4eba\u5011\u516c\u8a8d\u9ea5\u7576\u52de\u662f\u773e\u6240\u7686\u77e5\u3001\u5ee3\u53d7\u4fe1\u4efb\u7684\u54c1\u724c\u3002\u56e0\u70ba\u9ea5\u7576\u52de\u6301\u7e8c\u4e00\u81f4\u63d0\u4f9b\u7d66\u9867\u5ba2\u5353\u8d8a\u7684\u7528\u9910\u7d93\u9a57\uff0c\u4e5f\u5c31\u662f\uff0c \u4e0d\u53ea\u63d0\u4f9b\u53ef\u53e3\u98df\u54c1\u53ca\u5408\u7406\u50f9\u683c\uff0c\u9084\u8981\u6210\u70ba\u8b93\u6bcf\u4f4d\u9867\u5ba2\u90fd\u53d7\u5230\u6b61\u8fce\u7684\u9910\u5ef3\u3002\u9ea5\u7576\u52de\u4ed4\u7d30\u6ce8\u610f\u6240\u6709\u4fc3\u4f7f\u9867\u5ba2\u7372\u5f97\u5353\u8d8a\u7528\u9910\u7d93\u9a57\uff0c\u9032\u800c\u7e7c\u7e8c\u5275\u9020\u9867\u5ba2\u5fe0\u8aa0\u5ea6\u53ca \u978f\u56fa\u9ea5\u7576\u52de\u54c1\u724c\u3002<\/p>\n

\u52a0\u76df\u7d93\u71df\u8005\uff1a\u52a0\u76df\u7d93\u71df\u8005\u4e00\u76f4\u662f\u4fc3\u6210\u9ea5\u7576\u52de\u6210\u529f\u7684\u57fa\u790e\uff0c\u900f\u904e\u4ed6\u5011\u5168\u8077\u7684\u52aa\u529b\u4ed8\u51fa\u3001 \u6ce8\u91cdQSC&V\u3001\u81f4\u529b\u5275\u65b0\u3002\u52a0\u76df\u5c07\u6301\u7e8c\u662f\u9ea5\u7576\u52de\u5168\u7403\u696d\u7e3e\u589e\u9577\u7b56\u7565\u7684\u8981\u7d20\u3002<\/p>\n

\u54e1 \u5de5\uff1a\u9ea5\u7576\u52de\u6709\u76ee\u524d\u7684\u6210\u529f\u662f\u56e0\u70ba\u540c\u4ec1\u6709\u5275\u610f\u3001\u624d\u5e79\u3001\u5949\u737b\u53ca\u9818\u5c0e\u98a8\u683c\u7684\u5c55 \u73fe\u3002\u7af6\u722d\u6fc0\u70c8\u74b0\u5883\u4e2d\u7684\u8b8a\u5316\u53ca\u6301\u7e8c\u6210\u9577\u6240\u7522\u751f\u66f4\u591a\u7684\u6311\u6230\u4f7f\u5f97\u6301\u7e8c\u767c\u5c55\u3001\u8a13 \u7df4\u53ca\u734e\u52f5\u7d44\u7e54\u5167\u5404\u8077\u7d1a\u4eba\u54e1\u7684\u5de5\u4f5c\u66f4\u52a0\u91cd\u8981\u3002<\/p>\n

\u4f9b \u61c9 \u5546\uff1a\u4f9b\u61c9\u5546\u900f\u904e\u9996\u5c48\u4e00\u6307\u7684\u5168\u7403\u4f9b\u61c9\u7db2\u8def\uff0c\u5c07\u9ad8\u54c1\u8cea\u7522\u54c1\uff0c\u4ee5\u5177\u7af6\u722d\u529b\u7684 \u6210\u672c\uff0c\u63d0\u4f9b\u7d66\u9ea5\u7576\u52de\u3002\u4ed6\u5011\u5275\u9020\u65b0\u7522\u54c1\u3001\u5354\u52a9\u964d\u4f4e\u73fe\u884c\u7522\u54c1\u7684\u6210\u672c\u3001\u78ba\u5b9a\u6211 \u5011\u7684\u9867\u5ba2\u5728\u5404\u500b\u5e02\u5834\u4e2d\u90fd\u7372\u5f97\u540c\u6a23\u7f8e\u5473\u7684\u9ea5\u7576\u52de\u98df\u54c1\u3002\u7576\u9ea5\u7576\u52de\u7e7c\u7e8c\u6210\u9577\u6642\uff0c\u4f9b\u61c9\u5546\u5c07\u4e00\u76f4\u662f\u4e09\u8173\u51f3\u7684\u5176\u4e2d\u4e00\u96bb\u8173\u3002 (\u4e09\u8173\u51f3\u6307\u52a0\u76df\u7d93\u71df\u8005\u3001\u54e1\u5de5\u53ca\u4f9b\u61c9\u5546\uff0c\u4e09\u8005\u70ba\u9ea5\u7576\u52de\u9ad4\u7cfb\u7684\u5229\u76ca\u800c\u5171\u540c\u5408\u4f5c\u3002)<\/p>\n

\u9ea5\u7576\u52de\u9910\u5ef3\uff1a\u4e16\u754c\u5404\u5730\u5171\u6709\u5169\u842c\u4e94\u5343\u5bb6\u9ea5\u7576\u52de\u9910\u5ef3\u4f4d\u65bc\u65b9\u4fbf\u4eba\u7fa4\u7684\u5730\u9ede\u2014\u6bcf\u4e00\u5bb6\u9ea5 \u7576\u52de\u9910\u5ef3\u90fd\u81f4\u529b\u65bc\u50b3\u905e\u6700\u9ad8\u7b49\u7d1a\u7684QSC&V\u2014\u9078\u64c7\u7368\u7279\u5730\u9ea5\u7576\u52de\u9910\u5ef3\u7684\u5ea7\u843d \u4f4d\u7f6e\uff0c\u4ee5\u7372\u53d6\u66f4\u591a\u7684\u751f\u610f\u3002<\/p>\n

\u9ea5\u7576\u52de\u7684\u98df\u54c1\uff1a\u85c9\u7531\u5275\u9020\u7269\u8d85\u6240\u503c\u6709\u7279\u8272\u4e14\u7f8e\u5473\u7684\u7522\u54c1\uff0c\u4ee5\u5438\u5f15\u8a31\u591a\u5fe0\u8aa0\u7684\u9867\u5ba2\u3002\u9664 \u4e86\u63a8\u5ee3\u4ecb\u7d39\u4e3b\u8981\u7522\u54c1\u4e4b\u5916\uff0c\u4ea6\u8981\u767c\u5c55\u9069\u5408\u5730\u5340\u6027\u7684\u7522\u54c1\uff1b\u4e0d\u8ad6\u5728\u54ea\u5152\u505a\u751f \u610f\uff0c\u90fd\u80fd\u4f7f\u7576\u5730\u7684\u9867\u5ba2\u6eff\u610f\u3002<\/p>\n

\u7d50\u76df\u5408\u4f5c\u4f01\u696d\uff1a\u5f9e\u53ef\u53e3\u53ef\u6a02\u3001\u8fea\u58eb\u5c3c\u3001\u4e43\u81f3\u65bc\u5967\u6797\u5339\u514b\u904b\u52d5\u6703\uff0c\u9ea5\u7576\u52de\u7e3d\u662f\u8207\u6700\u597d\u7684 \u4f01\u696d\u5408\u4f5c\uff0c\u4ee5\u7dad\u6301\u53ca\u64f4\u5c55\u9ea5\u7576\u52de\u7684\u9818\u5c0e\u5730\u4f4d\u3002<\/p>\n

\u8ca1\u52d9\u8cc7\u6e90\uff1a\u9ea5\u7576\u52de\u5177\u6709\u6975\u5927\u7684\u8ca1\u52d9\u512a\u52e2\uff0c\u548c\u9ea5\u7576\u52de\u5be6\u529b\u6700\u63a5\u8fd1\u7684\u7af6\u722d\u696d\u8005\u76f8\u6bd4\uff0c\u9ea5 \u7576\u52de\u7684\u5168\u7403\u71df\u696d\u984d\u662f\u4ed6\u5011\u7684\u4e09\u500d\u3002\u5728\u7d55\u5927\u591a\u6578\u6709\u9ea5\u7576\u52de\u9910\u5ef3\u7684\u570b\u5bb6\u88e1\uff0c\u5e02\u5834 \u4f54\u6709\u7387\u90fd\u662f\u7b2c\u4e00\u3002\u6539\u9032\u9ea5\u7576\u52de\u76ee\u524d\u7684\u73fe\u91d1\u6d41\u91cf\u5c07\u4f7f\u9ea5\u7576\u52de\u70ba\u6240\u6709\u80a1\u6771\u5275\u9020\u66f4\u5927\u7684\u50f9\u503c\uff0c\u56e0\u800c\u66f4\u6709\u4fe1\u5fc3\u5730\u7e7c\u7e8c\u6295\u8cc7\u65bc\u9ea5\u7576\u52de\u71df\u904b\u7684\u6210\u9577\u3002<\/p>\n

<\/font><\/span>\u70ba\u4f55\u8981\u505a\u5e02\u5834\u5340\u9694?<\/span><\/span><\/b>
\u9996\u5148\u8981\u77ad\u89e3\u5e02\u5834\u5340\u9694\u4e4b\u5b9a\u7fa9\uff1a
\u5e02\u5834\u5340\u9694\uff08market segmentation\uff09\u7684\u6982\u5ff5\uff0c\u4fc2\u7531Wendell R. Smith\u65bc1956\u5e74\u9996\u5148\u63d0\u51fa\uff0c\u5176\u5b9a\u7fa9\u70ba\u5c07\u5e02\u5834\u4e0a\u67d0\u65b9\u9762\u9700\u6c42\u76f8\u4f3c\u7684\u9867\u5ba2\u6216\u7fa4\u9ad4\u6b78\u985e\u5728\u4e00\u8d77\uff0c\u5efa\u7acb\u8a31\u591a\u5c0f\u5e02\u5834\uff0c\u4f7f\u9019\u4e9b\u5c0f\u5e02\u5834\u4e4b\u9593\u5b58\u5728\u67d0\u4e9b\u986f\u8457\u4e0d\u540c\u7684\u50be\u5411\uff0c\u4ee5\u4fbf\u4f7f\u884c\u92b7\u4eba\u54e1\u80fd\u66f4\u6709\u6548\u5730\u6eff\u8db3\u4e0d\u540c\u5e02\u5834\uff08\u9867\u5ba2\uff09\u4e0d\u540c\u7684\u617e\u671b\u6216\u9700\u8981\uff0c\u56e0\u800c\u5f37\u5316\u884c\u92b7\u7d44\u5408\u7684\u5e02\u5834\u9069\u61c9\u529b\u3002<\/p>\n

\u4ea6\u5373\u5c07\u67d0\u7a2e\u5546\u54c1\u6216\u54c1\u724c\u7684\u5e02\u5834\u4f9d\u64da\u5404\u81ea\u7684\u7279\u5fb5\uff0c\u4e14\u5c0d\u6b64\u5546\u54c1\u6216\u54c1\u724c\u7684\u6d3b\u52d5\u5177\u6709\u610f\u7fa9\u7684\u65b9\u5f0f\u5206\u9580\u5225\u985e\u6210\u65cf\u7fa4\u3002\u5e02\u5834\u5340\u9694\u7684\u524d\u63d0\u662f\u8a8d\u70ba\uff0c\u6d88\u8cbb\u8005\u7684\u55dc\u597d\u53ca\u5c0d\u5ee3\u544a\u7684\u53cd\u61c9\u6709\u82e5\u5e72\u4e0d\u540c\u7684\u985e\u578b\uff0c\u800c\u4e14\u76f8\u985e\u4f3c\u8005\u5e38\u6703\u5f62\u6210\u65cf\u7fa4(Cluster) \u3002\u5e02\u5834\u5340\u9694\u5728\u9078\u64c7\u5e02\u5834\u76ee\u6a19(Market Target)\u3001\u6c7a\u5b9a\u63a8\u5ee3\u76ee\u6a19(Promotion Target)\u6216\u8a2d\u5b9a\u5ee3\u544a\u5c0d\u8c61(Target Audience)\u6642\u90fd\u6709\u61c9\u7528\u3002\u7d9c\u5408\u4f86\u8aaa\uff0c\u5e02\u5834\u5340\u9694\u7684\u539f\u7406\u53ef\u4ee5\u6b78\u7d0d\u5982\u4e0b\uff1a\u300c\u5404\u5206\u5c64\u4e4b\u9593\u7684\u5dee\u7570\u76e1\u91cf\u64f4\u5927\uff0c\u5404\u5206\u5c64\u4e4b\u5167\u7684\u5dee\u7570\u76e1\u91cf\u6e1b\u5c0f\u3002\u300d\uff0c\u4e26\u85c9\u7531\u4e86\u89e3\u5e02\u5834\u5340\u9694\u505a\u70ba\u76ee\u6a19\u884c\u92b7\u7684\u524d\u63d0\u3002<\/p>\n

\u5404\u7a2e\u5e02\u5834\u5340\u9694\u7684\u6a19\u6e96\u5982\u4e0b\uff1a<\/p>\n

\u5730\u7406\u7279\u5fb5(Geographic)\uff1a
\u5730\u5340(\u53f0\u5317\u5e02\/\u53f0\u4e2d\u5e02….)\u3001\u5c45\u4f4f\u5730\u4eba\u53e3\u6578(\u5927\u90fd\u5e02\/\u9109\u93ae….)\u3001\u5c45\u4f4f\u5730\u4eba\u53e3\u5bc6\u5ea6(\u5e02\u4e2d\u5fc3\/\u90ca\u5340….)\u3002<\/p>\n

\u4eba\u53e3\u7d71\u8a08\u7279\u5fb5(Demographic)\uff1a
\u6027\u5225\u3001\u5e74\u9f61\u3001\u5bb6\u65cf\u6578\u3001\u5bb6\u65cf\u751f\u547d\u9031\u671f\u3001\u6536\u5165\u3001\u8077\u696d\u3001\u6559\u80b2\u7a0b\u5ea6\u3001\u7a2e\u65cf\u3001\u5b97\u6559 \u3002<\/p>\n

\u5fc3\u7406\u7279\u5fb5(Psychographic)\uff1a
\u793e\u6703\u968e\u5c64\u3001\u751f\u6d3b\u65b9\u5f0f(Life Style)\u3001\u4eba\u683c(Personality)\u3001\u50f9\u503c\u89c0\u5ff5(\u5982VALS) \u3002<\/p>\n

\u884c\u70ba\u7279\u5fb5\uff1a
\u6240\u671f\u671b\u7684\u5546\u54c1\u5229\u76ca(Benefit)\u3001\u4f7f\u7528\u60c5\u6cc1(\u975e\u4f7f\u7528\u8005\/\u8a66\u7528\u8005….)\u3001\u4f7f\u7528\u91cf\u3001\u54c1\u724c\u5fe0\u8aa0\u5ea6\u3001\u5c0d\u5546\u54c1\u6216\u54c1\u724c\u7684\u614b\u5ea6\u3002<\/p>\n

\u5047\u8a2d\u60a8\u5f9e\u4e8b\u7684\u96fb\u4fe1\u696d\u7684\u5de5\u4f5c\uff0c\u60a8\u5728\u4e8b\u53c8\u6c92\u505a\u597d\u5e02\u5834\u5340\u9694\u7684\u5de5\u4f5c\uff0c\u90a3\u9ebc\u60a8\u7684\u512a\u60e0\u65b9\u6848\u662f\u91dd\u5c0d\u5168\u9762\u6027\u5be6\u65bd\u9084\u662f\u900f\u904e\u5e02\u5834\u6709\u6548\u5340\u9694\u505a\u6709\u6548\u7387\u7684\u5206\u914d\uff0c\u8b93\u6bcf\u500b\u5e74\u9f61\u7684\u9867\u984d\u90fd\u53ef\u4ee5\u5f97\u5230\u4ed6\u5011\u6240\u9700\u7684\u512a\u60e0\u65b9\u6848\u3002<\/p>\n

<\/font><\/span>\u5e02\u5834\u5340\u9694\u8b8a\u6578?<\/span><\/span><\/b>
Kotler(1985)\u5247\u5c07\u5e02\u5834\u5340\u9694\u8b8a\u6578\u5206\u70ba\u56db\u985e\uff1a<\/p>\n

1. \u5730\u7406\u8b8a\u6578(Geographic Variables)\uff1a\u662f\u5c07\u5e02\u5834\u5340\u5206\u6210\u4e0d\u540c\u7684\u5730\u7406\u6027\u5340\u57df\uff0c\u4f8b\u5982\u5730\u5340\u3001\u570b\u5bb6\u5927\u5c0f\u3001\u57ce\u5e02\u5927\u5c0f\u3001\u5bc6\u5ea6\u3001\u6c23\u5019\u7b49\u3002<\/p>\n

2. \u4eba\u53e3\u7d71\u8a08\u8b8a\u6578(Demographic Variables)\uff1a\u662f\u4f9d\u64da\u4eba\u53e3\u7d71\u8a08\u8b8a\u6578\u4f86\u5340\u5206\u5e02\u5834\uff0c\u4f8b\u5982\u5e74\u9f61\u3001\u6027\u5225\u3001\u5bb6\u5ead\u4eba\u53e3\u3001\u5bb6\u5ead\u751f\u547d\u9031\u671f\u3001\u6536\u5165\u3001\u8077\u696d\u3001\u6559\u80b2\u3001\u5b97\u6559\u3001\u7a2e\u65cf\u3001\u7c4d\u8cab\u3002<\/p>\n

3. \u5fc3\u7406\u8b8a\u6578(Psychographic Variables)\uff1a\u662f\u4f9d\u64da\u6d88\u8cbb\u8005\u7684\u793e\u6703\u968e\u7d1a\u3001\u751f\u6d3b\u578b\u614b\u6216\u4eba\u683c\u7279\u5fb5\uff0c\u5c07\u5e02\u5834\u5340\u9694\u6210\u4e0d\u540c\u4e4b\u7fa4\u9ad4\u3002<\/p>\n

4. \u884c\u70ba\u8b8a\u6578(Behavior Variables)\uff1a\u662f\u4f9d\u64da\u6d88\u8cbb\u8005\u5c0d\u7522\u54c1\u4e4b\u77e5\u8b58\u3001\u614b\u5ea6\u3001\u4f7f\u7528\u8207\u53cd\u61c9\u7b49\u884c\u70ba\uff0c\u5c07\u5e02\u5834\u5340\u9694\u6210\u4e0d\u540c\u4e4b\u7fa4\u9ad4\u3002<\/font><\/span><\/p>\n


<\/span>\u5206\u6790\u76ee\u6a19\u5e02\u5834_\u5dee\u7570\u884c\u92b7<\/span><\/span><\/b>
\u5927\u5bb6\u90fd\u77e5\u9053\uff0c\u7576\u5de5\u5ee0\u751f\u7523\u51fa\u4f86\u7684\u5546\u54c1\u5dee\u7570\u6027\u6108\u4f86\u6108\u5c0f\u6642\uff0c\u9867\u5ba2\u5c31\u6703\u900f\u904e\u5c0d\u54c1\u724c\u7684\u8a8d\u77e5\uff0c\u9032\u884c\u8cfc\u8cb7\u6c7a\u7b56\u3002\u300c\u5546\u54c1\u300d\u662f\u5de5\u5ee0\u7684\u7523\u51fa\u7d50\u679c\uff0c\u9867\u5ba2\u8a8d\u77e5\u624d\u662f\u300c\u54c1\u724c\u300d\u50f9\u503c\u6240\u5728\u3002
\u3000 \u5c24\u5176\u7576\u5e02\u5834\u7af6\u722d\u6108\u8da8\u6fc0\u70c8\uff0c\u884c\u92b7\u4eba\u54e1\u6108\u4f86\u6108\u76f8\u4fe1\u5229\u6f64\u8207\u54c1\u724c\u7684\u50f9\u503c\u6210\u6b63\u6bd4\uff0c\u552f\u6709\u978f\u56fa\u300c\u54c1\u724c\u5fe0\u8aa0\u8005\u300d\u624d\u80fd\u638c\u63e1\u6210\u529f\u4e4b\u9470\uff0c\u800c\u6b64\u9808\u4f9d\u64da\u8207\u9867\u5ba2\u7684\u95dc\u4fc2\u5efa\u7acb\uff0c\u9019\u4f86\u81ea\u4e8e\u8207\u9867\u5ba2\u9593\u5404\u7a2e\u6e9d\u901a\u65b9\u5f0f\u53ca\u614b\u52e2\u3002
\u9ea5\u7576\u52de\u7684\u57fa\u56e0
\u5118\u7ba1\u6587\u5316\u4e0d\u540c\u793e\u7d93\u74b0\u5883\u6709\u6240\u5dee\u7570\uff0c\u4f46\u4ecd\u6703\u767c\u89ba\u5168\u7403\u9ea5\u7576\u52de\u6240\u50b3\u627f\u7684\u5171\u901a\u6027\uff0c\u5305\u62ec\uff1a
\u3000\u3000* \u6b61\u8da3\uff0d\u64c1\u6709\u300c\u5e74\u8f15\u5fc3\u667a\u300d\u3002
\u3000\u3000* \u7ae5\u5fc3\uff0d\u7121\u8ad6\u5e74\u7d00\u3001\u4e0d\u5206\u4e16\u4ee3\uff08Kid Inside\uff09\u3002
\u3000\u3000* \u8840\u7d71\uff0d\u8840\u8108\u4e2d\u6d41\u52d5\u8457\u8543\u8304\u91ac\u3002
\u3000\u3000* \u535a\u611b\uff0d\u7232\u4efb\u4f55\u4eba\u670d\u52d9\u3002
\u3000\u3000* \u6bd4\u4efb\u4f55\u4eba\u5927\uff0c\u6bd4\u4efb\u4f55\u4eba\u597d\u3002
\u3000\u3000* \u5168\u7403\u54c1\u724c\uff0c\u793e\u5340\u7d93\u71df\u3002
\u3000\u3000* \u81ea\u7531\uff0d\u5728\u9ea5\u7576\u52de\uff0c\u81ea\u5728\u505a\u81ea\u5df1\u3002
\u3000\u3000* \u8996\u9867\u5ba2\u7232\u5bb6\u65cf\u6210\u54e1\u4e4b\u4e00\u3002
\u3000\u3000\u3000\u3000\u4e00\u822c\u4f86\u8aaa\uff0c\u54c1\u724c\u7684\u8cc7\u7523\u82b1\u662f\u7531\u5305\u62ec\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u8996\u89ba\u806f\u7d50\u3001\u5fc3\u667a\u611f\u53d7\u3001\u4f7f\u7528\u7d93\u9a57\u3001\u5546\u54c1\u54c1\u8cea\u3001\u8207\u4ed6\u4eba\u8a55\u50f9\u7b49\u5143\u7d20\u6240\u7d44\u6210\u7684\u9867\u5ba2\u95dc\u4fc2\u3002
\u3000\u3000\u7232\u4e86\u77ad\u89e3\u7d93\u71df\u53ca\u8a55\u4f30\u9ea5\u7576\u52de\u7684\u54c1\u724c\u8cc7\u7523\uff0c\u9ea5\u7576\u52de\u900f\u904e\u4e00\u7cfb\u5217\u8cea\u5316\u8207\u91cf\u5316\u8abf\u67e5\uff0c\u5b9a\u671f\u4e14\u6301\u7e8c\u8ffd\u8e64\u9ea5\u7576\u52de\u8207\u9867\u5ba2\u9593\u7684\u95dc\u4fc2\u3002
\u8cea\u5316\u8207\u91cf\u5316\u8abf\u67e5\u76f8\u8f14\u76f8\u6210\uff0c\u4ee5\u63a2\u7d22\u9ea5\u7576\u52de\u7684\u54c1\u724c\u8cc7\u7523
\u3000\u3000\u5c0d\u9867\u5ba2\u95dc\u4fc2\u7684\u57fa\u790e\u91cf\u5316\u8abf\u67e5\uff0c\u9ea5\u7576\u52de\u7a31\u4e4b\u7232Market Mind Study\uff0c\u91c7\u5168\u7701\u914d\u984d\u62bd\u6a23\u65b9\u5f0f\uff0c\u7814\u7a76\u9867\u5ba2\u5916\u98df\u7684\u4f7f\u7528\u884c\u7232\uff0c\u5305\u62ec\u983b\u7387\u3001\u9078\u64c7\u54c1\u724c\u3001\u4f7f\u7528\u504f\u597d\u53ca\u5c0d\u9ea5\u7576\u52de\u54c1\u8cea\u3001\u670d\u52d9\u3001\u6e05\u6f54\u53ca\u50f9\u503c\u7684\u8a55\u4f30\u770b\u6cd5\uff0c\u9023\u5c0d\u5ee3\u544a\u7684\u770b\u6cd5\u90fd\u53ef\u4ee5\u900f\u904e\u8abf\u67e5\u5f97\u77e5\uff0c\u4ee5\u4fbf\u4e0b\u6b21\u6539\u9032\u65b9\u5411\uff0c\u4e26\u85c9\u6b64\u77ad\u89e3\u8207\u7af6\u722d\u8005\u4e4b\u9593\u7684\u5dee\u7570\u3002
\u3000\u3000\u91dd\u5c0d\u7279\u5b9a\u8b70\u984c\uff0c\u9ea5\u7576\u52de\u6703\u63a1\u53d6\u8cea\u5316\u8abf\u67e5\uff0c\u5982Focus Group\u8a0e\u8ad6\u65b9\u5f0f\uff0c\u9032\u4e00\u6b65\u6df1\u5165\u63a2\u8a0e\u9867\u5ba2\u7684\u770b\u6cd5\uff0c\u8af8\u5982\u54c1\u724c\u6aa2\u9a57\u3001\u5152\u7ae5\u614b\u5ea6\u53ca\u4f7f\u7528\u884c\u7232\u65e9\u9910\u4f7f\u7528\u7fd2\u6163\u7b49\u8abf\u67e5\uff0c\u90fd\u662f\u9ea5\u7576\u52de\u7232\u4e86\u77ad\u89e3\u9867\u5ba2\u7684\u770b\u6cd5\uff0c\u9032\u800c\u64ec\u5b9a\u4f01\u696d\u767c\u5c55\u3001\u884c\u92b7\u6216\u50b3\u64ad\u7b56\u7565\u4e0a\u4e0d\u53ef\u6216\u7f3a\u7684\u8f14\u52a9\u5de5\u5177\u3002
\u54c1\u724c\u89d2\u5ea6\u4e09\u5927\u6b78\u7d0d\u6cd5
\u3000\u30001. \u9867\u5ba2\u64c1\u6709\u54c1\u724c\uff1a
\u3000\u3000\u5e36\u8457\u5c0f\u670b\u53cb\u7684\u7236\u6bcd\u3001\u6210\u7fa4\u7d50\u968a\u7684\u5b78\u751f\u3001\u9700\u8981\u653e\u9b06 \u5fc3\u60c5\u7684\u4e0a\u73ed\u3000\u65cf\uff0c\u5728\u5404\u500b\u65cf\u7fa4\u7684\u5fc3\u76ee\u4e2d\uff0c\u9ea5\u7576\u52de\u662f\u4e00\u500b\u53ef\u4ee5\u81ea\u5728\u7559\u99d0\u7684\u5730\u65b9\u3002
\u3000\u30002. \u7523\u54c1\u8207\u54c1\u724c\u5bc6\u4e0d\u53ef\u5206\uff1a
\u3000\u3000\u85af\u689d\u3001\u971c\u6dc7\u6dcb\u3001\u96de\u584a\u7b49\u5546\u54c1\u7684\u611f\u53d7\u53ca\u4f7f\u7528\u884c\u7232\uff0c\u5efa\u69cb\u51fa\u5c6c\u65bc \u9ea5\u7576\u52de\u7368\u6709\u7684\u57fa\u790e\u8cc7\u7523\u3002
\u3000\u30003. \u54c1\u724c\u4ee3\u8868\u4fe1\u8cf4\u3001\u751f\u6d3b\u7684\u76f8\u95dc\u806f\u53ca\u611f\u53d7\uff1a
\u3000\u3000\u5f9e\u8001\u5230\u5c0f\u3001\u4eba\u4eba\u77e5\u66c9\uff0c\u7121\u8ad6\u4f55\u6642\u3001\u4f55\u5730\u63d0\u4f9b\u4efb\u4f55\u4eba\u670d\u52d9\uff0c\u4ee5 \u53ca\u9ec3\u91d1\u62f1\u9580\u7684\u91d1\u9ec3\u5370\u8c61\u3002
\u3000\u3000\u9ea5\u7576\u52de\u7684\u54c1\u724c\u8cc7\u7523\uff0c\u80fd\u5920\u4e00\u81f4\u6027\u7684\u8cab\u5fb9\uff0c\u843d\u5be6\u5728\u8207\u9867\u5ba2\u9593\u7684\u4e92\u52d5\u95dc\u4fc2\uff0c\u4e3b\u8981\u4f86\u81ea\u9019\u500b\u5168\u7403\u54c1\u724c\uff0c\u5c0d\u9867\u5ba2\u7684\u771f\u5fc3\u627f\u8afe\u3002
\u4ee5\u627f\u8afe\u7232\u57fa\u790e\u7684\u54c1\u724c\u91d1\u5b57\u5854
\u3000\u3000\u7232\u4e86\u843d\u5be6\u5c0d\u9867\u5ba2\u7684\u627f\u8afe\uff0c\u9ea5\u7576\u52de\u5efa\u7acb\u4e86\u300c\u54c1\u724c\u91d1\u5b57\u5854\u300d\uff0c\u6240\u8b02\u7684\u300c\u54c1\u724c\u91d1\u5b57\u5854\u300d\u6307\u7684\u662f\uff0c\u9ea5\u7576\u52de\u54e1\u5de5\u540c\u5fc3\u5354\u529b\u5275\u9020\u4e00\u500b\u7368\u7279\u7684\u7528\u9910\u74b0\u5883\uff0c\u8b93\u9867\u5ba2\u5728\u6bcf\u6b21\u7684\u63a5\u89f8\uff0c\u90fd\u80fd\u4ee5\u5fae\u7b11\u7684\u7528\u9910\u7d93\u9a57\uff0c\u4e26\u85c9\u7531\u7528\u9910\u9ad4\u9a57\u80fd\u611f\u53d7\u9ea5\u7576\u52de\u6b61\u6109\u7684\u54c1\u724c\u500b\u6027\uff0c\u9019\u662f\u300c\u54c1\u724c\u91d1\u5b57\u5854\u300d\u8207\u9867\u5ba2\u4e92\u52d5\u7684\u4e3b\u8981\u7cbe\u795e\u3002
\u3000\u3000\u300c\u54c1\u724c\u91d1\u5b57\u5854\u300d\u6709\u4e5d\u5927\u7279\u6027\uff0c\u5206\u5225\u662f\uff1a
\u3000\u3000\u80fd\u8f15\u9b06\u8ca0\u64d4\u6d88\u8cbb\u7684\u3001\u63d0\u4f9b\u4e00\u6d41\u98df\u54c1\u3001\u95dc\u61f7\u5152\u7ae5\u3001\u4e7e\u6de8\u4e14\u5b89\u5168\u7684\u74b0\u5883\u3001\u6eff\u5fc3\u6b61\u8fce\u3001\u5feb\u901f\u4e14\u5bb9\u6613\u7684\u3001\u4fbf\u5229\u6027\u3001\u56de\u994b\u793e\u5340\u3001\u591a\u6a23\u6027\u4e26\u6709\u500b\u6027\u3002
\u3000\u3000\u4f60\u53ef\u80fd\u6703\u597d\u5947\uff0c\u7232\u4f55\u9ea5\u7576\u52de\u628a\u300c\u8f15\u9b06\u8ca0\u64d4\u5f97\u8d77\u300d\u8996\u7232\u91cd\u8981\u7279\u6027\u4e4b\u4e00\uff1f\u5982\u679c\u89c0\u5bdf\u5168\u7403\u8da8\u52e2\uff0c\u53ef\u4ee5\u767c\u73fe\u9ea5\u7576\u52de\u9762\u5c0d\u7684\u7af6\u722d\u6108\u4f86\u6108\u591a\u6a23\u5316\uff0c\u52a0\u4e0a\u5931\u696d\u7387\u3001\u901a\u8ca8\u81a8\u8139\u3001\u85aa\u8cc7\u6210\u9577\u8da8\u7de9\u3001\u7a05\u7387\u63d0\u9ad8\u3001\u500b\u4eba\u53ef\u652f\u914d\u6240\u5f97\u964d\u4f4e\u3001\u751f\u6d3b\u7269\u50f9\u7bc0\u7bc0\u5347\u9ad8\uff0c\u90fd\u53ef\u8b49\u660e\u9ea5\u7576\u52de\u8996\u300c\u8f15\u9b06\u8ca0\u64d4\u5f97\u8d77\u300d\u7232\u4e00\u52aa\u529b\u76ee\u6a19\uff0c\u662f\u5728\u64f4\u5927\u54c1\u724c\u5f71\u97ff\u529b\u7684\u540c\u6642\uff0c\u4e0d\u53ef\u907f\u514d\u7684\u5fc5\u8981\u5143\u7d20\u3002
\u3000\u3000\u7269\u8d85\u6240\u503c\uff1d\u4f7f\u7528\u7d93\u9a57\u00f7\u8ca0\u64d4\u50f9\u683c
\u3000\u3000\u54c1\u724c\u8cc7\u7523\uff08Brand Equity\uff09\uff0c\u662f\u4f01\u696d\u9ad4\u6bcf\u500b\u90e8\u9580\uff0c\u7d93\u5e74\u7d2f\u6708\u50be\u5168\u529b\u7d2f\u7a4d\u7684\u8cc7\u7523\uff0c\u800c\u884c\u92b7\u50b3\u64ad\uff08Marketing Communication\uff09\u6d3b\u52d5\uff0c\u5247\u662f\u5c07\u548c\u9867\u5ba2\u6e9d\u901a\u7684\u8a0a\u606f\uff0c\u900f\u904e\u6574\u5408\u50b3\u64ad\u7684\u5305\u88dd\u65b9\u5f0f\uff0c\u7dad\u7e6b\u9867\u5ba2\u5c0d\u54c1\u724c\u5fe0\u8aa0\u5ea6\u7684\u4e00\u6bb5\u6d41\u7a0b\u3002
\u95dc\u4fc2\u884c\u92b7\u7684\u8da8\u52e2
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\u3000\u3000\u4ee5<\/font><\/span><\/span>4C<\/font><\/span>\u89d2\u5ea6\u7232\u4f8b\uff0c\u5728\u9032\u884c\u95dc\u4fc2\u884c\u92b7\u6d3b\u52d5\u6642\uff0c\u53ef\u5c07\u9ea5\u7576\u52de\u7684\u9867\u5ba2\u5340\u9694\u7232\u5152\u7ae5\u53ca\u7236\u6bcd\u89aa\u5169\u5927\u65cf\u7fa4\uff0c\u5169\u7a2e\u9867\u5ba2\u7684\u614b\u5ea6\u53ca\u4f7f\u7528\u884c\u7232\u4e0d\u540c\uff0c\u95dc\u4fc2\u884c\u92b7\u5fc5\u6703\u5448\u73fe\u4e0d\u540c\u7684\u4f5c\u6cd5\u3002<\/font>
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\u5ee3\u544a\uff1a
\u3000\u3000* \u5275\u610f\u5efa\u7acb\u6d3b\u52d5\u7684\u57fa\u790e\u4ee5\u53ca\u8207\u9867\u5ba2\u7684\u89aa\u5bc6\u6027\uff0c\u4e26\u6574\u5408\u50b3\u905e\u8a0a \u606f\u3002
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\u3000\u3000* \u5a92\u9ad4\u8cfc\u8cb7\u8a08\u756b\uff0c\u91dd\u5c0d\u76ee\u6a19\u7269\u4ef6\u7684\u8a0a\u606f\u77e5\u540d\u5ea6\uff0c\u767c\u63ee\u5a92\u9ad4\u548c\u8a0a \u606f\u7684\u6574\u5408\u529b\u91cf\uff0c\u4e26\u53ef\u9078\u64c7\u6db5\u84cb\u5340\u57df\u7684\u9732\u51fa\u3002
\u3000\u3000\u4fc3\u92b7
\u3000\u3000\u5b9a\u671f\u8209\u8fa6\u4fc3\u92b7\u6d3b\u52d5\uff0c\u4ee5Kid meal\u7232\u4f8b\uff0c\u6703\u914d\u5408\u8d08\u9001\u73a9\u5177\uff0c\u6bcf\u5468\u66f4\u63db\u4e00\u6b21\uff0c\u6bcf\u6b21\u7232\u671f\u5eff\u516b\u5929\u3002\u9664\u6b64\u4e4b\u5916\uff0c\u81fa\u7063\u9ea5\u7576\u52de\u5f9e1999\u5e746\u6708\u958b\u59cb\u505a\u4fc3\u92b7\u5238\uff0c\u63a8\u51fa\u4e0d\u540c\u7684\u4fc3\u92b7\u7d44\u5408\u9910\uff0c\u9673\u8587\u96c5\u8868\u793a\uff0c\u4fc3\u92b7\u662f\u4e00\u7a2e\u300c\u62c9\u529b\u300d\u7684\u884c\u92b7\u624b\u6bb5\uff0c\u5c0d\u9ea5\u7576\u52de\u4e5f\u662f\u4e00\u7a2e\u5e02\u5834\u5340\u9694\u7684\u4f5c\u6cd5\u3002\u9078\u64c7\u76ee\u6a19\u7269\u4ef6\uff0c\u9f13\u52f5\u8a66\u7528\u6216\u589e\u52a0\u4f7f\u7528\u983b\u7387\uff0c\u589e\u52a0\u300c\u5bb6\u5ead\u300d\u9023\u7d50\uff0c\u5f37\u5316\u7269\u8d85\u6240\u503c\u3001\u8ca0\u64d4\u5f97\u8d77\u7684\u5370\u8c61\uff0c\u4e26\u91dd\u5c0d\u4e0d\u540c\u6642\u6bb5\u6216\u7279\u6027\u9032\u884c\u4fc3\u92b7\u6d3b\u52d5\u3002<\/font><\/span><\/span><\/p>\n

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\n

 <\/span><\/p>\n<\/td>\n

\n

\u9ea5\u7576\u52de<\/span><\/span><\/p>\n<\/td>\n

\n

\u6469\u65af\u6f22\u5821<\/span><\/span><\/p>\n<\/td>\n

\n

\u80af\u5fb7\u57fa<\/span><\/span><\/p>\n<\/td>\n

\n

\u6f22\u5821\u738b<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

\u5546\u6a19\u6db5\u7fa9<\/span><\/span><\/p>\n<\/td>\n

\n

m \u4f7f\u7528\u8c61\u5fb5\u660e\u4eae\u3001\u6d3b\u6f51\u3001\u5e0c\u671b\u7684\u9ec3\u8272\u7d66\u4eba\u4e00\u7a2e\u6eab\u6696\u7684\u611f\u89ba\u3002\u300cI\u2019mlovin\u2019it\u300d\u610f\u601d\u70ba\u6211\u5c31\u559c\u6b61\uff0c\u662f\u4e00\u7a2e\u76e1\u8208\u8868\u73fe\u81ea\u5df1\uff0c\u4eab\u53d7\u751f\u6d3b\u5176\u4e2d\u7684\u614b\u5ea6\u3002<\/span><\/p>\n<\/td>\n

\n

Mountain \u5c71\uff08\u50cf\u9ad8\u5c71\u4e00\u6a23\uff0c\u6c23\u52e2\u96c4\u5049\uff09\u3001Ocean\u6d77\uff08 \u50cf\u6d77\u6d0b\u4e00\u6a23\uff0c \u5fc3\u80f8\u958b\u95ca\uff09\u3001Sun \u592a\u967d\uff08 \u64c1\u6709\u50cf\u592a\u967d\u4e00\u822c\u71d2\u4e0d\u76e1\u7684
\u71b1\u60c5\uff09\u3002<\/span><\/span><\/p>\n<\/td>\n

\n

KFC\u5373\u662fKentucky Fried Chicken\uff08\u80af\u5fb7\u57fa\u70b8\u96de\uff09\u7684\u7e2e\u5beb\uff0c\u8b93\u4eba\u4e00\u76ee\u66b8\u7136\uff0c\u60f3\u5403\u70b8\u96de\u5c31\u662f\u8981\u4f86\u80af\u5fb7\u57faKFC\uff0c\u8b93\u4f60\u4eab\u53d7\u70b8\u96de\u7684\u7f8e\u5473\u3002\u914d\u8272\u9bae\u660e\uff0c\u8b93\u4eba\u4e00\u76ee\u66b8\u7136\u7684\u6f22\u5821\u72c0\u5546\u6a19\uff0c\u800c\u6597\u5927\u7684\u5b57\u9ad4<\/span><\/span><\/p>\n<\/td>\n

\n

Burger king \u5373
\u70ba\u6f22\u5821\u738b\uff0c\u7d66
\u6d88\u8cbb\u8005\u4e00\u7a2e\u60f3
\u5403\u6f22\u5821\u5c31\u662f\u8981
\u4f86Burger King
\u7684\u611f\u89ba\u3002<\/span><\/p>\n

 <\/span><\/p>\n<\/td>\n<\/tr>\n

\n

\u4e3b\u8981\u76ee\u6a19\u5e02\u5834<\/span><\/span><\/p>\n<\/td>\n

\n

*\u5c0f\u670b\u53cb
*\u5b78\u751f\u3001\u5e74\u8f15\u4eba
*\u4e0a\u73ed\u65cf\u7fa4<\/span><\/span><\/p>\n<\/td>\n

\n

*\u666e\u904d\u4ee5\u5e74\u8f15\u6709
\u7d93\u6fdf\u80fd\u529b\u4e4b\u6d88
\u8cbb\u65cf\u7fa4\u70ba\u4e3b<\/span><\/span><\/p>\n<\/td>\n

\n

*\u5c0f\u670b\u53cb
*\u5b78\u751f\u3001\u5e74\u8f15\u4eba
*\u5bb6\u5ead<\/span><\/span><\/p>\n<\/td>\n

\n

* \u666e\u904d\u4ee5\u5e74\u8f15
\u6709\u7d93\u6fdf\u80fd\u529b\u4e4b
\u6d88\u8cbb\u65cf\u7fa4\u70ba\u4e3b<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

\u4e3b\u8981\u7522\u54c1<\/span><\/span><\/p>\n<\/td>\n

\n

*\u6f22\u5821\u3001\u85af\u689d<\/span><\/p>\n

 <\/span><\/p>\n<\/td>\n

\n

*\u6f22\u5821<\/span><\/span><\/p>\n<\/td>\n

\n

*\u70b8\u96de\u3001\u86cb\u5854<\/span><\/span><\/p>\n<\/td>\n

\n

*\u6f22\u5821\u3001\u83ef\u5821<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

\u50f9\u683c<\/span><\/span><\/p>\n<\/td>\n

\n

\u8f03\u4f4e<\/span><\/span><\/p>\n<\/td>\n

\n

\u8f03\u9ad8<\/span><\/span><\/p>\n<\/td>\n

\n

\u6b21\u4e4b<\/span><\/span><\/p>\n<\/td>\n

\n

\u6b21\u4e4b<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/font><\/span><\/p>\n

 <\/font><\/span><\/p>\n

 <\/font><\/span><\/p>\n

 <\/font><\/span><\/p>\n

<\/font><\/span><\/div>\n

\u53c3\u8003\u6587\u737b:<\/span><\/font><\/span><\/p>\n

1.<\/font>       <\/span><\/span><\/span>\u9ea5\u7576\u52de\u5b98\u7db2<\/span><\/font><\/span><\/p>\n

2.<\/font>       <\/span><\/span><\/span>yahoo\u5716\u7247\u6536\u96c6<\/font><\/span><\/p>\n

3.<\/font>       <\/span><\/span><\/span>google\u8cc7\u6599\u6536\u5c0b<\/font><\/span><\/p>\n

 <\/font><\/span><\/p>\n

\u884c\u92b7\u5b78\u76f8\u95dc\u66f8\u76ee:<\/span><\/font><\/span><\/p>\n

4.<\/font>       <\/span><\/span><\/span>\u9ea5\u7576\u52de\u6210\u529f\u50b3\u5947<\/span><\/font><\/span><\/p>\n

5.<\/font>       <\/span><\/span><\/span>\u9ea5\u7576\u52de-\u63a2\u7d22\u91d1\u62f1\u9580\u5947\u8e5f<\/span><\/font><\/span><\/p>\n

6.<\/font>       <\/span><\/span><\/span>\u9ea5\u7576\u52de\u6230\u7565<\/span><\/font><\/span><\/p>\n

7.<\/font>       <\/span><\/span><\/span>\u884c\u92b7\u7814\u7a76\u8207\u500b\u6848\u5206\u6790<\/span><\/font><\/span><\/p>\n

8.<\/font>       <\/span><\/span><\/span>\u884c\u92b7\u7ba1\u7406\u500b\u6848\u8207\u7b56\u7565\u898f\u5283<\/span><\/font><\/span><\/p>\n

 <\/font><\/span><\/p>\n

 <\/font><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u884c\u92b7\u5b78\u5831\u544a   \u6a19\u984c:\u9ea5\u7576\u52de\u7522\u54c1\u5206\u6790_\u5e02\u5834\u5340\u9694   &nbs… Continue Reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[16],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4dxA5-88","_links":{"self":[{"href":"http:\/\/blog.ndsc.tw\/index.php?rest_route=\/wp\/v2\/posts\/504"}],"collection":[{"href":"http:\/\/blog.ndsc.tw\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blog.ndsc.tw\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blog.ndsc.tw\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/blog.ndsc.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=504"}],"version-history":[{"count":0,"href":"http:\/\/blog.ndsc.tw\/index.php?rest_route=\/wp\/v2\/posts\/504\/revisions"}],"wp:attachment":[{"href":"http:\/\/blog.ndsc.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blog.ndsc.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=504"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blog.ndsc.tw\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}